Minky sponge clothes that cost £2.50 are being flogged for THOUSANDS
Sell-out Minky sponge clothes that cost £2.50 are being flogged for THOUSANDS on eBay after they were plugged by viral cleaning blogger Mrs Hinch
- Mrs Hinch, Sophie Hinchcliffe, has been plugging the Minky cloths on Instagram
- Have surged in popularity and the £2.49 pads sold out in four minutes this week
- eBay sellers are listing the items for thousands of pounds on the auction site
A £2.49 sponge cloth is being sold for over 3,000 times the retail price on eBay after it completely sold out across the UK.
The Minky is a favourite product of cleaning blogger Mrs Hinch, Sophie Hinchcliffe, and reportedly sold out in less than four minutes after she plugged them on social media.
And now the anti-bacterial cleaning pad is being flogged on auction site eBay for as much as £7,900 as shoppers scramble to get their hands on them.
The product, which Mrs Hinch refers to affectionately as a ‘Minkeh’, have featured heavily on her Instagram account where she boasts almost 900,000 followers.
A anti-bacterial cloth known as a Minky has sold out nationwide after it was plugged by cleaning blogger Mrs Hinch, real name Sophie Hinchcliffe (pictured on This Morning with the cleaning cloth)
She also featured the product on ITV’s This Morning when she appeared for the first time in September.
The item, which retails at £2.49, went back on sale at 10am and despite restricting sales to just 2 per person, the product sold out completely in under four minutes.
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The phenomenal surge in demand caused the Minky website to crash.
Opportunists have now seized the opportunity to make a quick buck with several listings appearing on eBay.
The top listing features four of the sponge cloths, that are not in their original packaging, and currently has 85 bids with the top offer standing at £7,900 with three days still left of the auction.
Describing the items the seller writes: ‘Have you been Hinched?
The sponges have now appeared on eBay with one listing of four cloths attracting 85 bids the highest of which is £7,900
There are 83 listings of the Minky cloth in total on the auction site eBay
‘Here we have 4 Genuine Minky Antibacterial Sponges. Brand New, Never used but removed from packaging.’
There are several other listings for single sponges at lower costs in the £100 and some at £50 which are receiving dozens of bids.
Minky has always prided itself on selling premium quality differentiated products and thanks to Mrs Hinch, consumers now recognise just how good they are – and they can’t get enough of them.
Charlotte Farrow, Cleaning Product Category Manager commented: ‘We have been blown away with the amazing growth in demand for our cleaning range.
‘We have always known we have the best performing products in the market, and we are now overwhelmed with calls from both consumers and retailers interested in a wide range of our products. We are working hard to build up stocks to meet this unprecedented demand.
‘Further stocks of the Minky antibacterial cleaning pad will be available for sale next week, but they are likely to sell out quickly again. It will be a number of weeks before we are back into a full stock situation to meet the demands of the nearly 1 million strong Hinch Army.’
The cleaning item retails at just £2.49, and sold out within four minutes when it was restocked on the Minky website on Tuesday, despite customers being limited to just two each
Mrs Hinch has amassed almost 900,000 followers on Instagram thanks to her step-by-step cleaning instructions of cleaning tips and tricks
Minky is a long established homewares manufacturing company based in Rochdale, Lancashire and is one of only a handful of companies to hold both the Royal and Princes warrant for both product excellence and a commitment to the environment.
Mrs Hinch, from Essex, amassed hundreds of thousands of followers by providing step-by-step instructions of cleaning tips and tricks.
She’d been running her account anonymously until she appeared on This Morning, showing her face for the first time to the shock of viewers.
She admitted during the broadcast that she’d been trying to ‘hide’ behind her Instagram account. Mrs Hinch claims, however, that she’s learned to love her newfound fame.
Mrs Hinch’s Instagram follower count soared to more than 400,000 after it was announced that she’d be joining the show.
As for how she got into cleaning on Instagram — which is thought to be an upcoming trend — she said: ‘I started at home on Instagram and I wanted to upload photos of my interior and home.
‘I started cleaning and made it a bit quirky and since then it’s gone crazy.’
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