Samsung bends over backwards to rev smartphone desire

Samsung will FINALLY launch the Galaxy S10 today! Here are the features rumoured to take on handsets from rivals Apple, Google and Huawei (but will the firm unveil its anticipated folding smartphone?)

  • Samsung is expected to unveil a range of three new flagship smartphones and a folding phone today  
  • The firm’s Galaxy Unpacked event in San Francisco is expected to begin at 7pm GMT (11am PT / 2pm ET)
  • Alleged images of the much-hyped handsets have already been revealed by tech leakers on social media 
  • They feature a model with an ‘Infinity-O’ edge-to-edge display and a corner ‘hole-punch’ to house the camera
  • S10 and S10+ models expected to have a 6.1-inch and a 6.4-inch screen but there are no details for the S10e

A trio of new handsets will be launched by Samsung today at the firm’s Galaxy Unpacked Event being held in San Francisco, if rumours circulating the tech world are to be believed.

Major upgrades and exciting new features to take on rival smartphones from Apple, Google and Huawei are anticipated. 

The Galaxy S10 is the 10th anniversary model of the flagship range and promises a host of new features – including a hole-punch cut out within the main display to house a camera while maximising screen space. 

Images leaked last month showed the S10 and the S10+ with new features, including a dual-lens front-facing camera, as well as a triple-lens rear camera. 

A smaller and more affordable S10e edition is also expected.

Samsung also teased a foldable smartphone in November last year called the Samsung Galaxy X, but it’s not yet clear whether the Seoul-based manufacturer will unveil this today.  

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Samsung is expected to present its newest smartphones today which promise a major upgrade in exciting new features to take on its rivals Here, images show the S10 and the S10+ which were leaked last month. Tonight is the first official glimpse at the models

As well as the triple-lens camera system and punch-hole display, other rumoured features so far include 5G network capabilities and longer battery life, according to leaks from gadget websites.

The standard S10 is expected to have a USB-C port, a 3.5mm headphone jack connector and is expected to come with a powerful Qualcomm Snapdragon 855 processor. 

The models will range from between 128GB and 512GB of storage. The regular S10 is said to have around 6GB and 8GB of Random Access Memory (RAM).

One model of the new phones could even include a cut-price version of its S10 smartphone, called the Samsung Galaxy S10E. 

The foldable Galaxy X is designed to allow you to use the phone as either a smartphone or a tablet.


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The models are said to be made with thin plastic displays that can be bent out of shape, meaning that they would also be more durable.

The leaks last month also suggest that Samsung is launching new wearables including an AirPod rival, a smart watch and a fitness band.

The phones are expected to hit the shelves in March following the announcement later today. 

Smartphones made in recent years have made few dramatic alteration from earlier models. 

The lull in innovation has given consumers little incentive to dump their current devices and buy something new – triggering a stall in profits for major manufactures. 


The foldable Galaxy X would allow you to use the phone as either a smartphone or a tablet. The models are said to be made with thin plastic displays that can be bent out of shape, meaning that they would also be more durable

Their flagship phone, the Galaxy S10, the 10th anniversary model of the Galaxy range, promises a host of new features including a hole-punch design. The S10 and S10+ are expected to have in-display fingerprint readers, though that remains unclear in the photos

The photos give credence to previous rumors that the S10+ will feature a dual-lens front-facing camera, as well as a triple-lens rear camera. The S10 will have dual-lens cameras on the back. Other rumoured features so far include 5G network capabilities and longer battery life

An injection of imagination and creativity is long overdue to reinvigorate the global smartphone scene and encourage consumers to upgrade, experts claim.  

‘The industry is in flat to declines and we’ve reached a saturation point of smartphones,’ said Moor Insights and Strategy principal analyst Patrick Moorhead.

‘What Samsung needs to do, no different from Apple, is give people a reason to get rid of a phone that might be perfectly fine for something different.’

The argument for a phone that can fold open to provide a larger screen is an easy one – buyers have shown a preference for ‘more real estate’ to watch videos, play games, work, and more.

Samsung was mocked when it introduced large-screen Note phones, only to wind up giving rise to a ‘phablet’ trend that rivals followed.

‘I am expecting there to be trade-offs,’ Mr Moorhead said of a Samsung foldable phone.

‘You can’t take leading-edge technology and fold it, and have it not be thicker.’

Images which were leaked last month showed the S10 and the S10+ which had new features like a dual-lens front-facing camera, as well as a triple-lens rear camera. Much of what is in store at a Galaxy Unpacked event that Samsung is hosting in San Francisco has been revealed in leaks, including a Galaxy 10 television commercial accidentally aired

Along with perhaps being a bit clunky, a folding phone could come with a lofty price of $1,500 (£1,150).

The emerging market of foldable phones is yet to be full accepted by customers and needs to become established before firms can begin ramping up sales.

This will rekindle demand in a global market devoid of growth, according to the analyst.

‘Samsung always does better when they have something that Apple doesn’t have that is valuable to consumers,’ Mr Moorhead said.

‘This is Samsung’s opportunity to take some premium market share from Apple.’

Apple has revealed no sign of pursuing folding screens for iPhones. The Cupertino-based company has stressed efforts to ramp up sales of digital content and services to devotees of its devices.

Justin Denison, SVP of Mobile Product Development, shows off the Infinity Flex Display of a folding smartphone during the keynote address of the Samsung Developer Conference, in San Francisco today

SAMSUNG’S FOLDING PHONE

Samsung’s foldable smartphone was announced last week and leaked reports from Korea are claiming it will be more expensive that its rival, the iPhone XS.

It is believed the pioneering handset will cost approximately two million Korean Won, which is around £1,370 ($1,760), before taxes. 

The pricey gadget has been labelled the Samsung ‘Galaxy F’ and is expected to be available to buy in early 2019.

iPhone’s current marquee device, the XS, starts at £999 ($999) while the larger XS Max is available for a minimum of £1,099 ($1,099).


It is believed the pioneering Samsung galaxy F will cost approximately two million Korean Won, which is around £1,370 ($1,760), before taxes. iPhone’s current marquee device starts at £999 ($999) and the prices for the XS max begin at £1,099 ($1,099)

Kim Jang-yeol, head of research at Golden Bridge Investment, told the Korean Times that the device will be so expensive as a result of it being the first mainstream device to enter the unknown territory of foldable handsets.   

According to the leak, the screen will expand to a 7.3-inch OLED screen when unfurled and it will shrink to a 4.5-inch display when closed.

The device is shrouded in mystery and Samsung has yet to release any confirmed details about the gadget’s specifications or release.

Samsung’s Developer Conference last week provided the first glimpse at the device when a prototype was displayed on a deliberately dark stage.

The tech giant has already confirmed that the phone has an Infinity Flex Display, which enables it to transform into a phone or a tablet when it’s opened and closed.

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    Google has made it clear that it is working to adapt its free Android mobile operating system to Samsung’s folding screens so video, apps, and more perform as desired when displays change sizes.

    The incentive for Samsung and Google goes beyond what is shown off at Unpacked tonight.

    Igniting a folding-screen craze in smartphones would make Samsung a natural prime supplier of such displays.

    Android software is the most widely used mobile operating system, giving Google incentive to ride a folding phone wave.

    Samsung is opening three US retail stores to promote its Galaxy line of smartphones.

    The move ramps up Samsung’s efforts to compete on the home turf of Apple, which has hundreds of retail outlets in the US and around the world.

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