John Lewis reveals traditional household items that are dying out due to tech

Shoppers are ditching traditional alarm clocks and using their smartphones for wake-up calls, a report shows.

In its annual trends report into what’s hot and what’s not, department store John Lewis said sales of clocks have slumped 16% year-on-year.

It has cut its range by almost a third as demand winds down.

Buyers also found that traditional door knockers are falling out of favour, with sales down almost 10%.

But smart doorbells, which allow people to see who is calling on a screen, have risen 367%.

We are also shunning small TVs, with sales of screens under 31in tumbling 34%.

But demand for 60in screens rocketed 249%, as consumers upgraded for the World Cup.

DVD players are also plunging in popularity, down 40%, amid the rise of online streaming services.

And eco-conscious customers sent sales of reusable water bottles up 37%.

But some old favourites are coming back.

Thanks to the scantily clad stars of reality TV show Love Island, 73% more thongs were sold.

And sales of yellow clothing quadrupled after the Duchess of Sussex wore the bright colour in July.

Simon Coble, of John Lewis & Partners, said: “It is fascinating to see what our customers have fallen in and out of love with this year, and how big events like the World Cup and the royal wedding have such a significant impact on what we buy.”

What’s hot… and what’s not

HOT

  • Reusable water bottles
  • Yellow
  • Rainbows
  • Robot lawnmowers
  • White trainers
  • Leopard print dresses
  • Thongs

NOT

  • Alarm clocks
  • Door knockers
  • DVD players
  • Trouser presses
  • Small screen tellies
  • Cold shoulder dresses
  • Desktop computers

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