John Lewis reveals traditional household items that are dying out due to tech
Shoppers are ditching traditional alarm clocks and using their smartphones for wake-up calls, a report shows.
In its annual trends report into what’s hot and what’s not, department store John Lewis said sales of clocks have slumped 16% year-on-year.
It has cut its range by almost a third as demand winds down.
Buyers also found that traditional door knockers are falling out of favour, with sales down almost 10%.
But smart doorbells, which allow people to see who is calling on a screen, have risen 367%.
We are also shunning small TVs, with sales of screens under 31in tumbling 34%.
But demand for 60in screens rocketed 249%, as consumers upgraded for the World Cup.
DVD players are also plunging in popularity, down 40%, amid the rise of online streaming services.
And eco-conscious customers sent sales of reusable water bottles up 37%.
But some old favourites are coming back.
Thanks to the scantily clad stars of reality TV show Love Island, 73% more thongs were sold.
And sales of yellow clothing quadrupled after the Duchess of Sussex wore the bright colour in July.
Simon Coble, of John Lewis & Partners, said: “It is fascinating to see what our customers have fallen in and out of love with this year, and how big events like the World Cup and the royal wedding have such a significant impact on what we buy.”
What’s hot… and what’s not
- Reusable water bottles
- Robot lawnmowers
- White trainers
- Leopard print dresses
- Alarm clocks
- Door knockers
- DVD players
- Trouser presses
- Small screen tellies
- Cold shoulder dresses
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