ColourPop is embracing the spirit of giving back this holiday season. The affordable beauty brand announced on Nov. 22 that, for the fifth year in a row, it’s partnering with the Best Friends Animal Society on a launch that’s set to support animal rights and rescue efforts.

Best Friends Animal Society is a nonprofit organization that promotes pet adoption and no-kill animal rescue. On Nov. 25, ColourPop will be launching the Furr-riends Forever Super Shock Shadow Duo, a product consisting of two eyeshadow colors inspired by cats and dogs: “Good Boy,” a soft, warm ivory with pink, silver, and gold undertones, and “Feline Good,” a warm bronze shade. The outer packaging of the duo features artwork of cat and dog ears, and both shadows are imprinted with paw prints.

The Furr-riends Forever Super Shock Shadow Duo will retail for $10 on, and 100 percent of the profits from each duo sold will be donated to BFAS. Pretty paw-some, right?

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