Get a First Look at Jones Road, the New Makeup Line by Legendary Makeup Artist Bobbi Brown

Bobbi Brown and her namesake beauty brand are already a household name in the industry, and now, the legendary celebrity makeup artist is expanding her beauty empire with a new line, Jones Road. It’s the first beauty collection Brown has launched since leaving her original company in 2016, which she founded nearly 30 years ago.

Jones Road is a clean cosmetics brand that puts an emphasis on the natural, no-makeup look — her signature. “It has always been my philosophy that makeup should enhance your natural features, not cover them up and Jones Road does just that,” Brown wrote in a blog post on her website introducing the brand. The new items are what Brown considers indispensable beauty products and are for makeup-lovers of all ages, skin types, and skin tones.

Jones Road launched with three color cosmetics products (and one bundle) on Oct. 26, with an additional three products on the way. The first three items are the Miracle Balm, a versatile, pigmented balm that comes in four shades and can be worn on the cheeks, lips, and eyelids; The Mascara, a black volumizing mascara; and Cool Gloss, a plumping lip gloss that comes in five shades. The products on the way are a glittery liquid eyeshadow, a cushiony cream eyeshadow, and an essential eyeliner pencil.

Image Source: Jones Road

“I created my original brand in the 90s — things are different today,” Brown said in a press release. “Women shop differently; there is a new definition of what beauty is. Imperfect is beautiful. Jones Road celebrates that. It’s the ultimate no-makeup makeup.”

If Brown’s first beauty company is any indication, Jones Road’s products are going to be nothing short of amazing and a huge hit among industry pros. Ahead, get a closer look at all of the new launches, including the three products that are coming soon.

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