Redheads Will Rejoice Over Benefit’s New Brow Launch

Although Benefit Cosmetics already has eight shades of brow products to choose from, the brand just announced they’ve launched four more shades so every hair color has their perfect match.

Starting today, you can pick up shades neutral blonde (2.5), warm auburn (2.75), warm medium brown (3.75), and gray shades of Precisely, My Brow ($24) and Goof Proof Brow Pencil ($24).

Shade 2.5 offers a solution for blondes who are true neutrals — not cool or warm. Shade 2.75 caters to the redheads of the world, who are tired of filling in their brows with brown. Gray is a shade that lives in the black family but has a cool undertone, which pairs nicely with salt and pepper, gray, or even platinum and pastel hair colors. Jared Bailey, Benefit’s global brow expert, explained that the trend recently has been cool shades of pastel hair, which made Benefit confident in adding the shade to the family.

As a refresher, Benefit already has Cool Light Blonde (1), Warm Golden Blonde (2), warm light brown (3), neutral medium brown (3.5), warm deep brown (4), neutral deep brown (4.5), warm black-brown (5), and cool soft black (6).

Keep reading to check out the four new shade additions.









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