Maybe you’re pining over Ariana Grande’s platinum ponytail, or you’re trying to recreate Rachel Green’s time-tested layered highlights. Whatever the case may be, going blonde takes work.

Often, you’re bleaching out all pigment in your hair and then adding back in color to get that perfect shade. This makes hair fragile and more porus, says Jo Blackwell, owner and colorist at Dop Dop Salon. And blonde can easily discolor thanks to chemicals in the water when you shower, scalp oils, and product use, making you look more Lisa Simpson than Marilyn Monroe.

Enter purple shampoo. The purple cancels out the yellow tinge that can show up in blonde hair, which cools unwanted brassy tones and brightens highlights, says Joshua Rossignol, international hairstylist and founder of Rossi+King.

The best shampoos for blonde hair will also have a sulfate-free formula, says Blackwell. It’s less drying, and many hairstylists believe sulfates strip color from hair. And avoid products with alcohol and parabens, says Jessica Gonsalves, balayage and color specialist at Architeqt Salon and Gallery—they too can damage or dry out hair (the last thing your processed hair needs).

Here, the top-rated purple shampoos to take those highlights to new heights.

Not Your Mother's

Not Your Mother's
ulta.com
$7.99

BUY IT

This ultra-clean shampoo is really effective at getting rid of discoloration in blonde hair. “MY HAIR IS GREEN WITHOUT THIS PRODUCT!!!” wrote one reviewer.

Clariol

Clairol
amazon.com
$8.08

BUY IT

The OG of purple shampoos. This Clairol formula works for blonde and platinum or silver hair, and can be found at practically every drugstore. “I have been using this product for years and don’t like using anything else,” wrote one reviewer.  

Amika

amika
sephora.com
$12.00

BUY IT

This blonde shampoo has over 100 five-star reviews on Sephora.com, and for good reason. It color-corrects without using parabens, sulfates, or phthalates—a tall order! 

Joico

Joico
ulta.com
$14.99

BUY IT

People are obsessed with this guy. (Like, nearly 500 five-star reviews obsessed.) The affordable purple shampoo color-corrects while fighting frizz and preventing color from fading. “I love everything about this shampoo,” wrote a reviewer. “Love how it make my hair shine and feels soft.”

Matrix

Matrix
amazon.com
$14.34

BUY IT

Reviewers say this salon-loved shampoo is ideal if you’re platinum, since it REALLY lightens things up. “An added bonus: it extends the life of my coloring by three to four weeks. No joke,” added one reviewer. 

Get Back Gorgeous

Get Back Gorgeous
amazon.com
$18.00

BUY IT

This top-rated shampoo also has UV protection and keratin in its formula, helping to strengthen hair and preserve color between salon visits. “This is by far and away the BEST PURPLE SHAMPOO I’VE EVER USED,” wrote one reviewer.

dp Hue

dpHUE
sephora.com
$24.00

BUY IT

This salon favorite is an intense purple shade—all the better for nixing unwanted yellow and orange tones in your dyed hair. It’s paraben, phthalate, sulfate, and gluten-free, too. “If you want to get rid of the brass and brighten the blonde this is your go-to,” wrote one reviewer.  

Drybar

Drybar
sephora.com
$27.00

SHOP NOW

This all-in-one blonde shampoo from DryBar color-corrects, brightens, and adds protein back into sapped hair. “The day after I used if for the first time everyone asked me if I had just got my hair done,” wrote one reviewer. “It brightened my blonde after just one use.”

IGK

IGK
sephora.com
$29.00

BUY IT

Love the shampoo you’re already using? Get the best of both worlds with this IGK product—just add a few drops to your favorite shampoo or conditioner to add toning benefits to your regular hair-care routine. “It’s like sprinkles… it makes every product you use in your hair, better,” raved a reviewer. “I hate my hair getting brassy and this product prevents that without the chemical smell of a purple shampoo.”

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