Dan Osborne has hit back after fans claimed he was sharing too many paid for Instagram adverts, saying he’s been “hit hard financially”.

The former TOWIE star spoke out after sharing ads for various products, including imitation Air Pods and Apple Watches on his popular Instagram account.

Jacqueline Jossa’s husband, 29, later took to Instagram in a now-deleted video shared with his 1.1million followers in which he revealed the coronavirus pandemic has also hit him hard financially.

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Speaking to his critics, Dan said: “I’ve had a lot of people saying about the advertising I've been doing with the iwatches, airpods and sunglasses. I know so many people are happy with them. I'm so glad you're happy with them.

However, Dan admitted that some fans have been more positive, stating: “I love seeing your family, your lego, your fitness but the ads are a bit too much.

“So I just wanted to explain a bit about it. I understand if you're not interested… if there's an advertisement and you're not interested in it, just swipe across, you don't have to watch it…



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“It's a part of my job, I'll only advertise things I know are good and I know people are happy with. [I have to] feed my kids and pay my bills just like everyone else….

“And in this hard time it's hit me, it's hit everyone. My tattoo shop is shut and it's been shut for months now. All these things going on my life at the moment as well. People assume that because you've been on TV once, that you're rich…

“No! I have to make a living as well.”

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It comes after Dan’s wife Jacqueline paid tribute to him on Father’s Day last month, as they celebrated the day with their daughters Ella, five, and Mia, two.

Jacqueline spent the special day with Dan putting behind them their recent difficulties after she temporarily moved out of their home to work on their marriage, helping the kids craft a colourful banner that read "Happy Daddy's Day".

The former EastEnders star also gifted Dan with a new Lego car set, a box of Cadbury chocolate, a dinosaur theme mug and a framed illustration of football shirts that featured each other his family's names.

Jac wrote alongside pictures of Dan opening his presents: "Happy Daddy day!! We love you! You are the most amazing daddy and your babies love you so much! Xxx"

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