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Holly Willoughby has tricked into believing that her close friend Piers Morgan after falling victim to a cruel hoax.

The This Morning presenter panicked after receiving a messaged that asked her to record a TV segment obituary about the larger than life media personality.

Fearing the worst Holly immediately decided to message the Good Morning Britain host directly to find out if he was okay.

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After finding out the star was indeed alive, they joked about the horrible prank.

In his recent online column for MailOnline, Piers explained: "Fortunately, my friends’ concern for my health marginally outweighed their natural craving to be on camera, or at least it did for the ones I know about.

"‘Are you OK?’ asked a panicky Holly. ‘I’ve been asked to record an obit message about you?’

"‘It’s a fake,’ I chuckled. ‘Out of interest, what would you have said in your tribute?’

He then continued: ”‘I’d have said you were a wonderfully beloved part of the ITV daytime family who will be sorely missed,’ Holly replied, ‘and that I’m available to take over presenting Life Stories.’"

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The pranksters also got in contact with Susanna Reid and Kevin Pietersen.

Piers explained the format of the message his friends received, writing: “some pranksters have been firing off requests for ‘advanced obituary tributes’ about me, supposedly for ITN.

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“‘These interviews are taped and edited now,’ the very professionally created invitation reads, ‘so that they can be broadcast immediately in the event of the subject’s passing.

“As you can imagine, it’s rather a sensitive area so we’d respectfully ask that you keep this request confidential.’”

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