Beauty tycoon slams cheaper brands that ‘callously and completely’ copy more expensive products – as shoppers go wild for the latest skincare dupes from Aldi

  • EXCLUSIVE: Aldi has won fans with its beauty ‘dupes’ from cosmetics line Lacura
  • Superdrug and Lidl have also released products inspired by pricier versions
  • Nip+Fab’s Maria Hatzistefanis says it is ‘disappointing’ to see products copied

It has become de rigueur for cosmetics brands to lure shoppers in with budget ‘dupes’, claiming to offer the same quality as designer products at a fraction of the price.

But one beauty boss who has grown tired of seeing her inventions replicated has slammed the ‘copycat’ offerings currently sweeping the market.

The founder and CEO of skincare giant Nip+Fab says the ‘callous’ copying of some of her cult products by supermarket brands is ‘disappointing’.

Maria Hatzistefanis told MailOnline FEMAIL: ‘It is flattering to see that so many big corporations look to us for inspiration for their products, however it really is disappointing that so many of these brands have callously and completely copied our product.

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Nip+Fab founder Maria Hatzistefanis (pictured) has grown tired of seeing her inventions replicated, and has slammed the copycat products sweeping the market


Just as good? Aldi’s bestselling Lacura line recently brought out exfoliating facial pads (left) which they openly admit were ‘inspired’ by one of Nip+Fab’s products

‘From the name, to the ingredients, to even the packaging, the similarities are uncanny. It makes me strive harder to create incredible products.’

Maria, who is also the creator of bestselling brand Rodial, was speaking after Aldi’s bestselling Lacura line brought out exfoliating facial pads (£2.49) which they openly admit were ‘inspired’ by her own £12.95 version. 

‘Nip+Fab was the first brand to bring the iconic Glycolic Pads to the market which to this day our best seller,’ she added.

Aldi is not the first brand to try its hand at designer dupes; earlier this year, Lidl unveiled a £3.49 anti-ageing potion to rival La Prairie’s £494 cellular radiance cream.

From Primark’s much-hyped nude eye shadow palettes to Superdrug’s £3 body mists, many fans have been impressed by the calibre of some of these cut-price copycats.

Maria told MailOnline FEMAIL: ‘Nip+Fab was the first brand to bring the iconic Glycolic Pads to the market which to this day our best seller’

In fact, such is the popularity of Aldi’s sellout Lacura range, its products are often flogged on eBay for double or even triple the retail price. 

And they have certainly won over fans; in a recent Reddit discussion, excitable fans drew comparisons between the brands’ cleansing wipes.

One wrote: ‘The ingredients look quite different; [Nip+Fab have] witch Hazel, blue daisy and lactic acid in them. 

‘The Aldi ones have sugar cane extract, maple extract and aloe Vera. However the price difference makes these very tempting; £13 for a two month supply is a lot.’ 

Aldi declined to comment when contacted for MailOnline. 

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