ALDI is the first supermarket to introduce rations on all its products in a bid to keep shelves stocked and cope with continued panic-buying from customers.
The discounter announced that it will be limiting customers to four of each product throughout its stores.
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There have been more than 1,140 confirmed cases of COVID-19 in the UK, causing panicked shoppers to clear out the supermarket aisles of nappies, dried and tinned foods and even Prosecco.
Other supermarkets have limited purchases of 'in demand' stock such as loo roll, sanitiser and medicines.
And last week, retailers outlined plans to cut back on the variety of food available if the outbreak of the potentially deadly virus affects supply chains.
But Aldi has now taken things a step further, with the four-item limit applied to everything it sells.
The discounter confirmed that the limit would apply to each individual product code, so customers can still purchase multipacks.
What are shops rationing?
HERE'S what high street retailers' are rationing so far. We'll be updating this article if more limits are applied:
- Aldi – Four items per person across all products
- Asda – Hand santisers, two per person, online and in stores
- Boots – Hand santisers, all baby sterilising and antibacterial products, hand wash, cough and cold and pain relief, children's medicins, thermometers and tissues including wipes, two per person, online and in stores
- Coop – Toilet rolls, kitchen rolls, antibacterial hand gels and soaps, East of England stores
- Iceland – Hand sanitisers and some cleaning products, four per person, online
- Lidl – No limits
- Morrisons – Hand sanitisers, two per customer. Bleach, six per customer
- Ocado – No limits. Delays with deliveries
- Sainsbury's – Soap, hand wash, tissues and cleaning products, five per customer. Pain relief, two per customer
- Superdrug – Hand santisers, two per person
- Tesco – Five each of items including long-life milk and antibacterial products
- Waitrose – Anti-bacterial soaps and wipes, four per person, online
It announced the move in a Twitter statement which read: "As we have seen an unprecedented demand across our range, we will be limiting customer purchases to four units on all products to ensure all of our customers have an opportunity to purchase them.
"All our stores remain open and continue to serve our valued customers.
"We have good product availability and our incredible colleagues are working tirelessly to restock and replenish shelves as quickly as they can."
Customers on Twitter welcomed the move.
One tweeted: "It was great to see your #Eastleigh store refuse to server a couple who wanted to purchase 8 x 24 pack of loo rolls this morning."
Another said: "Well done Aldi! I did my weekly shop yesterday in Wrexham and there was enough on the shelves and staff were so busy and cheerful replenishing the shelves that had been emptied."
A third added: "Excellent. Well done for taking sensible measures to ensure that everyone has the opportunity to prepare appropriately.
"The selfishness of some has been truly despicable."
Of course, some people wanted to know if the limitation applied to the discounter's famous Aldi Specialbuys, where items can include discounted specialities including diving suits, exercise bikes and even hot tubs.
One tweeted: "Hope you still have stocks of mig welders and diving suits"
And another quickly responsed: "Of course, but you're only allowed four at a time."
A third added: "How am I supposed to prepare for isolation if I can't buy five leafblowers?"
A fourth said: "Does this apply to angle grinders and industrial saws?"
Which supermarkets are rationing stock due to coronavirus.
We've put together a guide to what you might need to have in the back of your cupboard if you are asked to self-isolate for two weeks.
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