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The pandemic hit a lot of beauty brands hard, but that didn’t stop Rochelle Humes from using her baby bath, body and hair brand My Little Coco to do some good in these tough times.

The former Saturdays singer is currently pregnant with baby number three, and admits in her latest Instagram post that helping young families is something close to her heart – which is why she’s teamed up with Kate Middleton to donate to baby banks across the country.

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“I am SO delighted to announce that we @mylittlecoco have joined forces with The Duchess of Cambridge @kensingtonroyal along with 18 other British Brands to collectively donate over 10,000 items to more than 40 baby banks nationwide to help support Britain’s most vulnerable families,” she wrote.

“As I’m sure you can imagine COVID 19 has made it extremely hard for Baby Banks to support families in the way they would want to. You guys already know that helping young families and babies is something that is always super close to my heart and this is something that is very important to us as a brand, we are extremely proud to be involved.”

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The thoughtful caption was accompanied by snaps of a smiling Kate unpacking cardboard boxes at Baby Basics UK in Sheffield. Each box contained donated products, which will be sent to banks.

Along with My Little Coco, some names on the boxes include Nûby, who is stocked on Boots and sells weaning and feeding products, and Trotters – a high-quality clothing brand.

If you haven’t heard of Rochelle’s My Little Coco brand before, then you should definitely check it out if you have little ones because the range features bath and hair essentials, all at affordable prices.

Shop our pick of Rochelle’s range

My Little Coco Detangling Water, buy it here for £5.99

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Made with coconut oil so it has a lovely summery scent.

My Little Coco My Little Everything Balm, buy it here for £5.99

The name says it all! Use it on any dry patches of skin that need nourishing.

My Little Coco Bath & Body Bubbles, buy it here for £5.99

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This has nearly all 5-star reviews online, with one tester noting a positive effect on her son’s eczema: “I can finally wash my son properly without worrying his skin is going to flare up.”

My Little Coco Whipped Coconut Conditioner, buy it here for £5.99

Soften strands with this so you won’t have any fights about getting a comb through their hair.

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