H&M launches new ‘modest’ clothing line featuring ankle-length hemlines and longer sleeves (but some brand the range SEXIST)

  • H&M is launching a new ‘modest’ clothing line in 69 countries this month
  • Range features hemlines which reach below the knee and tops with long sleeves
  • Some shoppers claimed it was ‘sexist’ for equating ‘modesty’ with covering up
  • However others praised the retailer for catering to a range of religious needs 

H&M is launching a new range of ‘modest’ clothing featuring pieces with longer sleeves and hemlines that reach below the knee. 

Shoppers praised the retailer for catering to a range of cultural and religious needs, pointing out that summer lines are often filled with ‘booty shorts’ and ‘crop tops’.

However others accused the high street giant of sexism for suggesting women need to cover their bodies in order to be considered ‘modest’. 

The range, which is being promoted as ‘inclusive’, is due to launch in 69 countries later this month and coincides with the Holy Month of Ramadan.

H&M is launching a new range of ‘modest’ clothing featuring pieces with longer sleeves and hemlines that reach below the knee 

Shoppers praised the retailer for catering to a range of cultural and religious needs, pointing out that summer lines are often filled with ‘booty shorts’ and ‘crop tops’ 

However others accused the high street giant of sexism for suggesting women need to cover their bodies in order to be considered ‘modest’ 

Customers argued the name of the range was sexist while others labelled the clothes ‘dowdy’ 

The new collection features co-ordinated top and trouser sets, long kaftan-style dresses and sleek separates with long sleeves and ankle-length bottoms. 

Dozens of customers praised the designs on Twitter, with one writing: ‘Finally something for us good girls.’

Another added: ‘That’s great! It’s quite frustrating to go Summer shopping sometimes as it seems the past few trends have been mostly focused on booty shorts and crop tops!’

One woman pointed out how they make perfect workwear options for the summer months. 

‘Totally cool there’s days I’d love some more modest options for the office,’ she tweeted. 

 The new collection features co-ordinated top and trouser sets, long kaftan-style dresses and sleek separates with long sleeves and ankle-length bottoms

Speaking about the range, Pernilla Vohlfahrt, Head of Design at H&M said: ‘Today H&M is present in 69 markets, and we want to be diverse and inclusive to all the markets’

However others claimed it was sexist to equate ‘covering up women’s bodies with modesty’. 

One tweeted: ‘It irritates me VERY MUCH when people equate “modesty” with “cover up women’s bodies”. You do not own that word and you don’t get to define it.’

Another wrote: ‘I have mixed feelings. 10 years ago I wanted tops that were affordable and covered my shoulders-but the concept of modesty in dressing is not one I agree with.’

Others argued the range was not modest but simply represented ‘normal’ everyday clothing. 

And others argued the range should not be called modest, and was simply a representation of ‘normal’ every day clothing

‘Pants, shirts and flowing dresses? Modest? More like basic?’ one follower argued. 

Another wrote: ‘They just look like normal clothes. Calling them “modest” is just f****d up PR.’

Some went so far as to accuse the high street chain of cultural appropriation but others praised H&M for catering to a range of religious and cultural needs.   

One woman pointed out: ‘Some people in the States would benefit from this, not just Muslim but other faiths that are big on modesty like Fundamentalist Christian,LDS, & Orthodox Judaism.’

MailOnline has contacted H&M for comment. 

Some even accused high street giant of cultural appropriation, but others defended the retailer, arguing it was good that they were catering for a range of religions

Speaking about the range, Pernilla Vohlfahrt, Head of Design at H&M said: ‘Today H&M is present in 69 markets, and we want to be diverse and inclusive to all the markets where we operate. 

‘We want to be able to offer something for everyone.’

‘We have seen a growing interest in modest fashion in general for a long time, and wanted to create this collection as an option to our customers that are interested in modest dressing.’

 One woman pointed out how they make perfect workwear options for the summer months

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