BLACKPINK’s anticipated comeback has been delayed until 2020 and fans are absolutely devastated, demanding answers from their record label YG Entertainment.
The Ddu-Ddu Ddu-Ddu singers recently confirmed they were working on new music after the success of their Kill This Love EP earlier this year.
It was widely rumoured that BLINKs would hear the group’s new material this month but YG Entertainment have splashed cold water on their hopes.
In a statement on Wednesday, the label said: ‘The comeback of girl group BLACKPINK is likely to be delayed until next year.’
Needless to say, BLINKs were furious with the news and started the trending hashtag #BLACKPINKLEAVEYG to encourage the K-pop superstars to part ways with the label.
Expressing their disappointment with the delay, one heartbroken BLINK said: ‘This is honestly really sad. Imagine wasting your youth for this kind of treatment.’
‘The girls deserve so much better they get mistreated like all the time,’ one added.
Another fan weighed in: ‘Upsetting and frustrating. @UMG @Interscope @ygent_official If this hashtag brings attention to the situation, then so be it. It’s better than being silent and not doing anything. Tired of the lies. Don’t lie to the consumers period.’
Comparing the promotion of BLACKPINK to other YG Entertainment artists, another BLINK claimed: ‘Blackpink worked for years to debut only to be given a total of 13 songs in 3 years while male artists are given multiple cb’s [comebacks] a year.’
For many fans, the announcement has tainted the exciting news this week that BLACKPINK have become the first K-pop band to hit a billion views on YouTube.
Their music video for Ddu-Ddu Ddu-Ddu has been played more than a billion times on the platform, meaning they have surpassed BTS and their DNA video which is currently on more than 867 million streams.
It’s been quite a week for BLACKPINK as they were also featured on TIME’s 100 Next list, which recognises the most influential people in the world.
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