Helen Flanagan has successfully made the pivot from soap stardom to fashion design, launching her own namesake range of wispy lingerie creations.

The 30-year-old, who rose to fame as Rosie Webster on Coronation Street, shared an unedited snap from the collection's shoot over Instagram, having designed the range in collaboration with Pour Moi.

Refusing to edit the sophisticated underwear photo, the actress instead kept things natural as she posed for the cameras.

Modelling a lacy grey bra and brief set, Helen could be seen playing with her hair as she looked away from the photographer.

Featuring a scalloped neckline, a balcony fit and bow-tie detailing, the floral lace underwear set was dyed in a shade of oyster.

Perched on a chair, Helen's diamond engagement ring was in full view in the snap, and her nails could be seen painted with glossy aubergine varnish.

By way of makeup, she worked sultry winged eyeliner, her cheekbones highlighted by a dash of glittering bronzer.

Helen's hair, which was recently dyed a shade of baby pink, had been transformed with golden highlights, parted at the centre and teased into surfer waves.

In her caption, Helen – who is expecting her third child with hubby-to-be Scott Sinclair – plugged the autumn edit of her new lingerie line.

She said: "#bts of my @pourmoiltd shoot for my autumn edit glam @makeupbyashleyuk @jaybirminghamhair #noedit."

A clear hit with her fans, one follower, taking to the comment section below, wrote: "Wow, what a gorgeous lady."

A second, impressed by her golden highlights, remarked: "Love love love the tone of your hair!"

"Beautiful.." penned a third smitten fan.

Created with the colder months in mind, the range features push-up bras and matching briefs in a variety of autumnal colours, from midnight blue to smokey greys.

Discussing the new edit, Helen said: "I have shopped with Pour Moi for so many years, it's always been a brand that I've loved as it makes me feel empowered as a woman and feel glamorous too.

"I was drawn to the brand as I love the support it gives me and the quality of the products, they are always so pretty with a nice, feminine shape."

The soap star added: "And as a woman I want lingerie that makes me feel beautiful and empowered and Pour Moi does exactly that."

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