Loose Women presenter Nadia Sawalha has shown her Instagram followers a full 360-degree view of her body as she tried on her new shapewear from Kim Kardashian 's range Skims.
The 55-year-old shared a tongue in cheek video of her wearing the nude pants and a bra while lip-syncing to Kim's voice.
Mum-of-two Nadia twirled around in a circle to give her 326,000 followers a real view of how the luxury control pants worked.
The former EastEnders actress wore a plunging bra in a light nude colour to complete the very Kardashian-esque ensemble.
Her tightly curled brunette locks fell around her shoulders as she poked fun at Kim in the Instagram Reel, giving her some unbelievable free promo.
Kim's voice could be heard saying: "Hey guys, I know it's our one-year Skims anniversary and we are launching new shapewear, this is the Marble, it is so good.
"This was actually highly requested by everyone so I'm so excited that this is finally here."
Nadia gestured to the nude pants as she lip-synced along to the reality star's voice, before giving a twirl for a full view.
In the caption, the ITV regular wrote: "Loving the new Skims/Skids collection in marble."
Keen to get as much exposure as possible, Nadia filled the caption with related hashtags – and it seemed to work.
The cheeky Reel racked up more than 12,000 likes and plenty of comments from fans who found it hilarious.
One said: "Love you Nadia. Always keeping it real."
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Another wrote: "I bloody love you. I wish I was as body confident as you are."
A third commented: "Good for you Nadia!"
Someone else told her: "You are fabulous and helping so many women accept their bodies, including me. Thank you!"
And a fifth added: "Nadia you're just so real."
Nadia is known for her body positivity and often strips off on social media to show she's still got it.
Kim Kardashian's Skims launched in the UK recently at high-end department store Selfridges, with prices ranging from £20 for a thong, to £115 for a control slip dress.
Making sure as many of her fans as possible can enjoy the range, Kim has released Skims in a number of different skin tones.
Her sister Kylie Jenner is also planning a UK take-over, as she recently launched a website for her skincare line over here too.
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