Amazon finally signs deal with Apple to offer everything from iPhones to Beats headphones on its site
- Firms fell out in 2015 when Amazon banned sales of Apple devices
- Apple hit back by not allowing Amazon’s video apps on its TV product
- Now the two firms will work together
Amazon has signed a groundbreaking deal to expand the selection of Apple products on its sites worldwide.
The world’s largest e-commerce company said it will start selling dramatically more of Apple’s devices.
The deal, revealed by CNET, will cover Apple’s latest devices, including the new iPad Pro, iPhone XR, iPhone XS, and Apple Watch Series 4, as well as Apple’s lineup of Beats headphones.
It will cover US, UK, France, Germany, Italy, Spain, Japan and India.
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The deal will cover Apple’s latest devices, including the new iPad Pro, iPhone XR, iPhone XS, and Apple Watch Series 4, as well as Apple’s lineup of Beats headphones
APPLE AND AMAZON’S TV ROW
War broke out in 2015 when Amazon banned sales of Apple devices on its platform.
The move was seen as a maneuver to control the living room.
But the Cupertino company counteracted the attack by omitting any shows offered by Amazon in its iOS 10.2 update that included the TV app for its Apple TV – and the two have been rivals since.
However, the thaw began earlier this year, when Apple TV finally add the Prime video app.
‘Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of the products we know customers want,’ an Amazon spokesperson said in a statement.
‘We look forward to expanding our assortment of Apple and Beats products globally.’
However, the deal could be bad news for some sellers on the site.
Only Apple-authorized resellers will now be allowed to sell Apple and Beats products on Amazon’s marketplace.
Currently, many of these Apple products are either unavailable on Amazon or are on sale only through its third-party marketplace at varied prices and conditions.
Amazon does already directly sell some Apple devices, such as MacBook laptops and Beats headphones.
‘We’re working with Amazon to improve the experience for Apple customers on their site,’ Apple said.
‘We look forward to those customers having another great way to buy iPhone, iPad, Apple Watch, Mac and more.’
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Customers use the service of the new Apple Store, next a unique logo of the Apple Store which resembles a Thai alphabet letter used to spell ‘apple’ at the newly-opened shopping complex ‘Iconsiam’ on the banks of the Chao Phraya River in Bangkok, Thailand
War broke out in 2015 when Amazon banned sales of Apple devices on its platform.
The move was seen as a maneuver to control the living room.
But the Cupertino company counteracted the attack by omitting any shows offered by Amazon in its iOS 10.2 update that included the TV app for its Apple TV – and the two have been rivals since.
However, the thaw began earlier this year, when Apple TV finally add the Prime video app.
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