Apple is reportedly gearing up to launch a subscription service that offers bundles for music, news and other products

  • Apple is said to soon launch a subscription service that offers bundles
  • Customers can choose from a number of Apple’s services for a monthly fee  
  • Apple TV+, Apple Music, Apple News+ and Apple Arcade are said to be included

Apple is readying a series of subscription bundles that will let customers sign in for several of the iPhone maker’s digital services at a lower monthly price, Bloomberg News reported on Thursday.

The bundles, dubbed ‘Apple One,’ are planned to launch as early as October alongside its next iPhones, the report said, citing people with knowledge of the effort.

The report suggest that Apple is set to package services such as Apple TV+, Apple Music, Apple News+, Apple Arcade and iCloud storage into different plans, which will be offered at a discounted price.

The bundles are designed to encourage customers to subscribe to more Apple services, which will generate more recurring revenue, according to the report.

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The report suggest that Apple is set to package services such as Apple TV+, Apple Music, Apple News+, Apple Arcade and iCloud storage into different plans, which will be offered at a discounted price

Apple did not immediately respond to a Reuters request for comment.

The firm’s services typically cost between $4.99 to $9.99 per month, but the price would be reduced as a bundle.

Not only is the move aimed at encouraging users to purchase more Apple services, it also positions the firm in line with the likes of Amazon, which offers video streaming and music for those who subscribe to Amazon Prime.

According to Bloomberg, the company is also developing a new subscription for virtual fitness classes that can be accessed through apps on the iPhone, iPad and Apple TV and will be offered in a higher-end bundle with the rest of its services.

The bundles, dubbed ‘Apple One,’ are planned to launch as early as October alongside its next iPhones, the report said, citing people with knowledge of the effort.

The service would compete with virtual classes offered by companies, including Peloton Interactive Inc and Nike Inc, it added.

With millions of Americans choosing to exercise at home, demand for fitness apps is surging.

Rumors of Apple starting a subscription plan surfaced in 2018, which suggested the tech giant was set to combine its music, original TV shows, news and magazine services for an upcoming Amazon Prime-style subscription option.

Another subscription service made headway just last year, following one of Apple’s earnings calls.

CEO Tim Cook gave some details that the firm could offer an exclusive program for Apple Card members that lets them finance the latest smartphone over 24 months with zero percent interest.

This move has renewed speculation that Apple could offer a subscription program that bundles both its hardware and catalog of services, such as original TV shows, news and magazines.

‘In terms of hardware as a service or as a bundle, if you will, there are customers today that essentially view the hardware like that because they’re on upgrade plans and so forth,’ said Cook during the call.

Another subscription service made headway just last year, following one of Apple’s earnings calls. CEO Tim Cook gave details that the firm could offer an exclusive program for Apple Card members that lets them finance the latest smartphone over 24 months with zero interest

He continued explaining that the Apple sees ‘Apple Prime’ as an opportunity of growth.

‘We’re cognizant that there are lots of users out there that want a sort of a recurring payment like that and the receipt of new products on some sort of standard kind of basis, and we’re committed to make that easier to do than perhaps it is today,’ Cook said.

He referred to the service as ‘Apple Prime,’ which has not yet been rolled out, but did say users are willing to pay a monthly fee for the privilege to have ‘the latest and greatest iPhone’.

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