Apple is set to launch an Amazon Prime-like subscription model that lets users access music, news and TV

  • The news comes from two anonymous industry sources familiar with the matter
  • They claim Apple is combining its existing and planned global content services 
  • A new version of its News app will give access to dozens of premium magazines
  • Apple Music could more than double its subscribers as a result, experts say
  • A new Netflix style streaming platform is predicted for launch in March 2019
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Apple fans could soon have a one-stop shop to access the company’s back catalogue of content.

Reports suggest the tech firm is combining its music, original TV shows, news and magazine services for an upcoming Amazon Prime-style subscription option.

It’s not yet known exactly when the new service will launch or how much it will cost, but if it is to compete with its rival it is likely to be around £7.99 ($12.99) per month.

The company will also continue to let users sign up for services individually, it has been claimed.

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Apple fans could soon have a one stop shop to access the company’s back catalogue of content. Reports suggest the tech firm is combining its music (pictured), original TV shows, news and magazine services for an upcoming Amazon Prime style subscription option (stock)

The news comes from two industry sources familiar with the matter, who spoke to The Information.

According to their claims, the first step will be the launch next year of a digital news subscription service previously leaked in April.

This will then be combined with Apple Music and a Netflix style on-demand and original programming initiative predicted for launch next March.

RBC capital markets analyst Amit Daryanani claimed in a research report published this week that bundling Apple’s services in this way would be good news for the company.

He predicted it could more than double Apple Music’s subscriber numbers to more than 100 million in the next three years.

In a note to investors, he wrote: ‘We estimate Apple will spend around $1billion+ in financial year 2018 on production/ content that will be released in 2019 and beyond. 

‘Assuming original TV content has the potential to accelerate Music paid subscriber growth to 100M+ users in the next three years, we think combination of Music/ original content could represent a $10 to $12billion annual run-rate business.

‘More importantly, this would increase the stickiness of the iOS ecosystem.

‘We estimate Apple has around 40 to 42 million paid Apple Music subscribers, and AAPL is well positioned to increase the number of paid subscriber to 100million+ in next three years.’


The news comes from two industry sources familiar with the matter. According to their claims, the first step will be the launch next year of a digital news subscription service previously leaked in April (stock image)

WHAT DO WE KNOW ABOUT APPLE’S UPCOMING COMBINED SUBSCRIPTION SERVICE?

Two industry sources familiar with the matter claim Apple is working on an upcoming Amazon Prime style subscription option.

It is believed to combine the Cupertino firm’s existing and planned multimedia content services.

This is likely to include:

  • An upgraded version of its News app that will include a premium service offering access to dozens of subscription magazines
  • Apple’s music streaming service Apple Music, which industry analysts predict could lead to a more than doubling of subscribers
  • A new Netflix style streaming platform for on-demand and original content, predicted for launch in March 2019 

It’s not yet known exactly when the new service will launch or how much it will cost, but if it is to compete with its rival it is likely to be around £7.99 ($12.99) per month. 

In March, news emerged that Apple was making a billion-dollar bet on its own on-demand television service that could launch as soon as 2019.

The company was said to have signed up 12 new shows to the project so far with big stars such as Reese Witherspoon, Jennifer Aniston and Kristen Wiig already on board.

The streaming platform, which will rival popular services Netflix and Amazon Prime Video, is backed by a budget that is set to top £0.7 billion ($1 billion) and is predicted to launch in March 2019, according to a new report.

Apple is constructing a 128,000-square-foot (12,000 sq m) headquarters for its new entertainment division, called Apple Worldwide Video, in Culver City, California.

The new team has a workforce of 40 employees, the New York Times reported.

In recent weeks, it also emerged that Apple has signed a multiyear deal with Oprah Winfrey to create programming as part of the iPhone maker’s push into original entertainment.


Apple’s news service will then be combined with Apple Music and a Netflix style on-demand and original programming initiative predicted for launch next March. In recent weeks, it emerged Apple has signed a multiyear deal with Oprah Winfrey to create content for it

WHAT SHOWS WILL BE AVAILABLE ON APPLE’S NEW NETFLIX-RIVAL STREAMING SERVICE?

Apple is making a billion-dollar bet on its own on-demand television service that could launch as soon as 2019.

The streaming platform, which will rival popular services Netflix and Amazon Prime Video, is set for release as early as next March, reports suggest.

Since October, the firm has bought a dozen projects – nine of which have been green-lit for a full series.

The new shows, backed by a budget that is set to top £0.7 billion ($1 billion), will launch sometime between March and summer 2019.

They include a psychological thriller by ‘The Sixth Sense’ director M. Night Shyamalan as well as a drama series from ‘La La Land’ director Damien Chazellae.

Hollywood stars Jennifer Aniston and Reese Witherspoon will team up for an as-yet untitled series about a network morning show, according to the report.

Apple has also revived Steven Spielberg’s critically acclaimed 1985 anthology series ‘Amazing Stories’ and has ordered a space drama from Battlestar Galactica creator Ronald D. Moore.

The New York Times says the company is also working on projects with comedienne Kristen Wiig and Academy Award-winning actress Octavia Spencer.

The programming would only be available on a subscription channel, most likely bundled with the company’s existing Apple Music streaming service. 

Apple gave no details of the type of programming that Winfrey would create, the value of the deal or when it might be released. Winfrey had no immediate comment.

But according to The Hollywood Reporter, Apple pursued her for months and the pact includes everything from film, TV, apps, books and more.

The partnership with Winfrey, 64, regarded as one of the most influential people in the entertainment business, is the biggest original content deal struck by Apple so far.

Winfrey founded and heads the OWN channel as chair and CEO. She recently extended her contract with OWN through 2025.

In April, reports suggested the Cupertino-based company is also planning to launch an upgraded version of its News app that will include a premium service offering access to dozens of subscription magazines.

The firm acquired magazine app Texture in March, which gives subscribers unlimited access to more than 200 magazines for $10 (£7.66) a month, including Forbes, Esquire, GC, Wired, People, The Atlantic, and National Geographic.


In March, Apple acquired magazine app Texture, which gives subscribers unlimited access to more than 200 magazines for $10 a month, including Forbes, Esquire, GC, Wired, People, The Atlantic, and National Geographic. Stock image

The firm has since cut roughly 20 Texture staffers and is working to integrate the app’s technology and remaining employees with Apple News ahead of launching its own subscription service within the next year, according to Bloomberg.

While Apple previously offered magazines and newspapers in its Newsstand app, these were not lumped together under a single subscription.

Instead, users had to pay each individual fee as normal. And, the same goes for Apple News.

The report from Bloomberg suggests Apple is working to launch a subscription package that would include numerous publications, just like the Texture app did.

Each of the publishers would get a cut of the revenue.


Apple announced in mid-March that it was buying the digital magazine subscription service Texture (stock image)

WHAT IS THE TEXTURE APP?

Texture is an app available for iOS, Android, and Amazon devices that provides an ‘all-access pass’ to magazines for a $10/month subscription.


Texture is an app available for iOS, Android, and Amazon devices that provides an ‘all-access pass’ to magazines 

It was formed by Conde Nast, Hearst, Meredith, News Corp, Rogers Communications, and Time Inc, and offers more than 200 magazines, such as Forbes, Esquire, GQ, Wired, People, The Atlantic and National Geographic.

Subscribers will also have access to back issues.

For now, it’s only available in the US and Canada.

Apple revealed on March 12 that it is purchasing the digital magazine subscription service, which launched back in 2012.

It did not, however, disclose the financial terms of the deal.

Apple announced in mid-March that it was buying the digital magazine subscription service.

The iPhone maker did not disclose financial terms of the deal to buy Texture from its owners — publishers Conde Nast, Hearst, Meredith, Rogers Media and global investment firm KKR.

‘We’re excited Texture will join Apple, along with an impressive catalog of magazines from many of the world’s leading publishers,’ Apple senior vice president of internet software and service Eddy Cue said at the time.

‘We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users.’

The Texture application launched in 2012, the product of a joint venture created two years earlier.

‘We could not imagine a better home or future for the service,’ Texture chief executive John Loughlin said.

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