Research carried out by Barclaycard at Reading and Leeds Festival has found that Brits who experience goosebumps during live entertainment are higher achievers, form stronger relationships and live happier, healthier lives.

The research has found that over half of Brits experience goosebumps during live entertainment, and those are healthier and more empathetic.

Brits who feel the chills also tend to be more successful, achieving higher grades and earning 12% more than those who don’t.

Whats more, Barclaycard’s survery found that women are more likely to experience goosebumps than men.

So is there a connection between emotional and intellectual intelligence?

The research was undertaken at Reading and Leeds Festival, led by Matthew Sachs, Harvard University researcher, alongside Robin Murphy, Professor of Experimental Psychology at The University of Oxford.

The study saw 100 participants watch a live performance whilst wearing a monitoring device to test their ‘physiological responses including heart rate and movement to music’, as well as psychometric tests to discover who experiences the ‘goosebump moment.’

The experiment found more than half (55%) of those tested experienced goosebumps, with women were more likely to experience goosebumps than men (55% over 46%).

Those in the chills group also had a higher interest in creative pursuits such as baking (70%), painting (48%) and writing (40%) than non-chills participants.

They were also more likely (43%) to hold a university degree, and earn an average of 12% more per annum.

In comparison, those who didn’t get goosebumps tended to get lower positive mood scores, but 82% where found to be more confident.

“The results of the Barclaycard study are the first to show the different personality traits that characterise people who experience goosebumps. The evidence also suggests that being truly connected with live entertainment and getting goosebumps, has an impact on our overall sense of well-being and mood.”

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