Beauty Shopping

43 Black-Owned Beauty Brands to Support Right Now (and Always) As a woman of color, finding makeup formulated for my skin tone can be difficult, to say the least. A lot of brands see brown foundation...

The Best Fragrance-Free Face Wash at Sephora When Your Skin Just Needs a Moment Between spending so much time inside and always wearing protective masks outside, if you haven’t had at least one...

42 New Hair Products Launching This Fall That Will Transform Your Hair Makeup isn’t the only category in beauty launching new and exciting products this fall. As always, there’s a lot to...

Emily in Paris star Lily Collins is living proof that you don’t have to be from the City of Love to pull off a Parisian-inspired beauty look. In a recent video for Vogue, the actress revealed exactly...

My eyes have always been my favorite area on which to experiment with makeup — while I’ve never really been able to fully master a perfect cat-eye flick, gimme allllll the shadows, stain pots,...

13 Products From Black-Owned Beauty Brands That We’re Eyeing at Nordstrom Nordstrom offers arguably one of the best online shopping experiences already (you can’t beat the easy-to-navigate...

Pucker Up and Get Ready to Shop the Best Lipstick Shade For Your Zodiac Sign Your zodiac sign says a lot about you, from bigger picture things like what you want out of life and the kinds of people...

These Nordstrom Beauty Gifts Are So Useful, You’ll Probably Also Get Some For Yourself It’s the most wonderful time of the year — well, almost. Nordstrom has got you covered with the coolest...

You Can Get Beauty by POPSUGAR on Amazon Prime at a Major Discount This Week Now is the perfect time to stock up on all your favorite beauty products. The Amazon Prime Day sale is running from Sept....

28 New Makeup Arrivals at Sephora That Have Us Planning Our Own Fall Makeovers Chilly temperatures may be soon arriving, but warm-hued makeup is already here to heat things up: We’ve spotted so...

13 Under-$20 Products Our Editors Are Shopping For at the Ulta Beauty Fall Haul Sale Somehow we blinked and it’s time for the 2020 Ulta Beauty Fall Haul event. It feels like just yesterday that...

These Under-$20 Beauty Tools Will Keep You From Touching Your Face When it comes to applying beauty products, everyone has their favorite technique — some makeup artists prefer the control offered...

These Are the Things on Sale at Sephora Now That Made Us Say Whoa We like saving money as much as the next person, and we especially love when we stumble upon beauty products we wanted at full price...

16 Cream Blushes That Will Make Your Makeup Routine Easier Than Ever Our makeup routine right now is a little bit more minimal, and we’re very much alright with that. One of our favorite products...

Just So You Know, Amazon’s Indie Beauty Selection Is Top of the Line If you’re a beauty-lover, first of all, welcome to the club. We’re always looking for the next big thing when it...

Dr. Jart+ Makes the Products You Wished You Could Whip Up in the Lab Korean beauty fans far and wide know a thing or two about Dr. Jart+, the popular skincare brand with a wide offering that includes...