Passengers flying with Air New Zealand will be able to eat their coffee cups as part of a new eco-friendly venture from the airline.
The company is trialling new edible coffee cups made from biscotti, meaning that once a passenger is done with their hot drink they can just eat the cup.
The idea is that this will reduce the amount of waste that comes as a result of coffee cups.
Considering the airline serves over eight million cups of coffee each year, it could make a significant eco-friendly move for the brand.
Twiice, the makers of the edible cup, say that the cup will last as long as it takes to drink the coffee, and a bit of extra time too so that you don't need to down your drink in the fear that the cup will start leaking.
As for the biscuit? It has a light vanilla flavour, the idea being that this won't taint the flavour of your coffee but compliment it.
According to Niki Chave, Air New Zealand Senior Manager Customer Experience, the cups "have been a big hit with the customers who have used these and we’ve also been using the cups as dessert bowls".
Currently the trial is to see whether it could be a viable long-term feature for the airline, who claims its ultimate goal is to remove coffee cups completely from landfills.
It's not the first time the company has looked to reduce the waste produced from coffee cups.
Recently it switched to plant-based cups, made from paper and corn instead of plastic so they can break down in a commercial composter.
The airline also encourages passengers to bring their own re-usable cups on board aircraft and in its lounges.
Jamie Cashmore, co-founder at twiice said that the edible cups could play a significant role in finding alternative packaging options.
He said: "It’s terrific that Air New Zealand has partnered with us to showcase to its customers and the world that a little bit of Kiwi ingenuity and innovation could have a really positive impact on the environment while at the same time delivering a really cool and tasty customer experience."
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