Back in August, the restaurant industry had a bit of a boost with the Eat Out to Help Out scheme.
The idea was customers would get 50% off (up to £10 per person) on food on Monday, Tuesday and Wednesday.
Now, hotels are launching a similar scheme called Sleep Over to Help Turnover as they continue to struggle with the impact of coronavirus.
With people staying at home more, avoiding travelling and weddings being cut to 15 people, hotels have been hit hard.
So the Hospitality Professionals Association (HOSPA) has created the scheme, encouraging hotels to sign up and offer special rates, upgrades or added treats with bookings.
HOSPA said: ‘The scheme’s overriding purpose is to encourage the public to continue engaging with hotels beyond the summer months and into autumn and winter – helping to prolong the recovery boost provided by #EatOutToHelpOut and to offset the latest measures.
‘Looked at as a two-way initiative, #SleepOverToHelpTurnover seeks to encourage hoteliers to incentivise potential guests by offering discounts or extras, such as supplementary meals, additional nights, bottles of wine, free WiFi upgrades, complimentary parking, half-price cocktails and more to reward those who engage with the scheme and display their support for the hospitality industry.’
So far, just a few hotels have signed up but the organisation is hoping more will get involved.
Hotels signed up so far
The Royal Lancaster London is offering a free suite upgrade to anyone who books a deluxe room from Thursday to Sunday until 30 November 2020
Billesley Manor Hotel and Spa in Warwickshire is offering half-priced cocktails for anyone who references #SleepOverToHelpTurnover.
Hothorpe Venus are offering a continental breakfast bag on first night of stay for those who reference #SleepOverToHelpTurnover.
The Draycott Hotel By Mantis is offering a free upgrade, early check-in from 11am, late check-out until 3pm, complimentary tea, Champagne, and hot chocolate.
Cedar Manor is offering a complimentary bottle of Prosecco to anyone who references #SleepOverToHelpTurnover when booking. They will also make a donation of £5 per room booked to Hospitality Action for all stays booked in conjunction with this offer. The offer is valid seven days a week until 30th November 2020
You can find more updates on the scheme on the HOSPA website.
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