HOTELS along Bulgaria's holiday hotspot Sunny Beach are closing early this summer due to the lack of British tourists.
Bulgaria remains on the UK's quarantine list, meaning travel is advised against and all British holidaymakers must self-isolate for two weeks afterwards.
However, tourists have failed to return in the usual numbers to Sunny Beach, popular with holidaymakers looking for cheap package deals, due to the travel ban.
While August is the peak summer holiday season, the tourist resort often remains open in September and October, especially with bookings for the October half term.
Bargain deals on offer if travelling to Sunny Beach next month include seven nights and flights from just £198pp, or a week all-inclusive for £355pp, despite the travel ban still in place.
Elena Ivanova, deputy head of the Union of Owners in Sunny Beach told local media that many of the larger resorts will close from September 10 due to a lack of tourists.
Until now, some of the smaller hotels have attracted local tourists and Russian tourists.
However, some were only able to open for a few weeks before being forced to shut their doors again, due to a lack of flights ferrying tourists to the popular beach.
She explained: "Some of the hotels were only open for two weeks this summer season and closed due to the fact that it was not profitable."
The resort attempted to encourage tourists through charter flights, cheap deals and free amenities such as umbrellas and loungers.
Yet with British tourists failing to return this summer, the once popular stretch of sand remained a ghost town.
Sunny Beach has been nicknamed 'Bulgaria's Magaluf' thanks to cheap booze and party resorts enticing British tourists.
Sadly this couldn't be further from the truth this year, with empty clubs and beach bars during the summer.
Other countries which have remained on the UK quarantine list this year include Portugal, after a spike in coronavirus cases prevented them from being deemed safe for travel.
Popular British holiday destinations have recently been put on the restricted travel list.
Spain was the first, with a mandatory two-week quarantine in the UK since July 26, followed by France and Malta from tomorrow.
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