In a market saturated with samey clips and where piracy is rife, an increasing number of adult entertainers have found there's big money to be made by filming videos which stand out from the crowd.

We've had feminist porn, VR porn and celebrity porn, but the newest trend in the adult industry is filming bespoke solo clips where you act out paying viewers' niche fantasies – down to the letter.

The porn industry's trade body, Free Speech Coalition, estimates that over 75 percent of adult entertainers are now following a similar model – creating and getting paid for their own content.

"Princess" Lexi Luxe is one of the British stars at the frontier of the custom porn revolution – and she says she can make up to £20,000 a month just by selling her solo clips.

Lexi, a former webcam model, realised three years ago that porn fans are willing to pay a premium for personalised smut, where they can request the specifics of the videos they want to see.

This can be attractive for custom porn performers like Lexi because they're able to benefit from the freedom of being able to film whenever they want – and keep all the profits without a studio creaming a cut off the top.

Dominatrix Lexi tells Sun Online: "There is huge demand for custom clips because the fans can direct their own fantasies.

"It's exactly how they want it rather than having to search the internet on the hope they find something remotely interesting."

The rise of custom porn also comes as no surprise for Harriet Sugarcookie – an award winning porn producer and adult star.

"Pretty much everyone does it," Harriet tells Sun Online. "Custom clips are very popular."

"Bespoke videos are a part of the trend for giving fans a more personal relationship with their favourite porn stars.

"If there is something you want to see, you can normally find someone on the internet who will make it for you."

Burning stamps and bathing in beans

This bespoke content can see stars acting out a specific kink – anything from bondage to dress up – or simply reading a script to camera.

In Lexi's case, most customers just want to be told off, so her clips tend to involve her verbally belittling viewers or demanding that her fans pay her.

But even more unusual messages frequently land in her inbox – including loads of seriously mucky invitations to do with food.

"The strangest requests are for sploshing (literal food porn)," she says. "To cover myself in baked beans, for example."

Alongside these saucy requests, she gets a lot of fans asking for "watersports" clips. For the uninitiated, she's not talking about jet ski footage, but porn videos involving urine.

When she gets messages to do with bodily fluids or food, Lexi responds with a polite 'no' and instead points her enquirers in the direction of another performer who might be able to help.

Fellow adult star Casey Calvert told Buzzfeed that her strangest requests include burning someone's stamp collection while masturbating, and a video where she counted to four over and over for five minutes.

The counting clip was so well received that the customer asked for a sequel – where she continually repeated Meghan Trainor's lyric "If I was you, I’d want to be me too".

Filming 20 porn videos a week

Lexi charges her fans £10-a-minute for any bespoke video, with a typical clip running for between five and 20 minutes.

She can produce as many as 20 videos in any given week, but creating custom porn gives her the flexibility of choosing which requests she wants to do.

Without a director or producer to tell them what to do, the performer has total free reign – plus they can work whenever they feel like it and be as creative as they want.

Footage is normally shot in the star's home, often using a phone camera, so it lacks some of the gloss of studio-produced porn.

But the amateur appeal is often a turn-on in itself, and many fans are happy to sacrifice production values if they end up with a film which perfectly matches up with their kinkiest fantasies.

The rise and rise of custom porn

While free giants like Pornhub still dominate the industry, a host of new sites have sprung up to bridge the gap between consumers looking for custom clips and the models who film them.

Custom porn sites will put viewers in touch with models who can fulfil their requests – in return for a small charge on top of the porn star's own fee.

When Lexi realised how lucrative this setup could be she decided to give it a shot – and she hasn't looked back since.

"I have the freedom to be my own boss, work the hours I choose and travel the world," she says. "And, most importantly, I am safe."

For some stars, custom porn represents a way to avoid the piracy troubles which are rife in the industry.

Generic paid-for clips are often taken from subscription websites and re-uploaded on free sites – meaning the producers and stars lose out on revenue.

But this isn't an issue with personalised films, since there's very little incentive for customers to share the private fetish videos they paid for with the world.

And on the flip-side, it's hard to imagine who would want to watch an ultra-niche clip which was specifically made for someone else anyway.

Making a fortune without getting out of bed

Harriet thinks that it's the increased flexibility – for both stars and viewers – which has more to do with the rise of custom porn than anything else.

She says: "The porn industry is financially very healthy, but bespoke clips and other revenue streams are giving performers more independence and control than ever."

Stars say some fans have even started sending over whole scripts for full-length pornos, complete with instructions from how the camera should be positioned right down to what lipstick and shoes the star should be wearing.

Custom porn queen Lexi says: "Making clips is a fun outlet, where I can bring my artistic and creative talents to life and be paid fantastic money.

"I absolutely love what I do," she adds, and with tens of thousands of followers to please, there's no sign that she'll start winding down any time soon.

It's no surprise, then, that the requests, payments and fans just keep on coming.

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