A 43-year-old designer from Taiwan who has been stunning people with her age-defiant looks has revealed the secrets behind her youthfulness.
Middle-aged designer Lure Hsu became an internet star because she has the fresh-faced appearance a 20-year-old would be proud of.
Instagram users have been mystified about how the Lure, who owns her own self-named clothing line, has maintained wrinkle-free skin into her early 40s.
After gaining more than 700,000 followers, she revealed to Taiwan’s Friday magazine the secrets behind her ageless looks, which include a strict diet and regular exercise.
The 43-year-old suggested most skin problems could be solved with regular moisturising and has previously showcased brands such as SK-II and La Prairie online.
Lure also says she has been able to maintain her youthful looks while being able to enjoy a little bit of time in the sun, albeit in small doses.
She told Friday magazine she does not sit in the sun often because it "dries out her skin and can make fine lines show up more harshly".
As well as always putting on sunscreen when stepping outside, Lure also has a daily skincare regime with oral supplements like Vitamin C and collagen.
For her strict diet, the internet sensation starts the day with a black coffee without sugar – which she claims "wakes up her skin" in the morning.
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Lure, who is a vegetarian, also claims to eat a lot of protein and fibre-rich foods, as well as loading up on as many fruit and vegetables as possible.
Sugary and greasy foods are avoided at all costs.
Regular exercise also plays a key part in the age-defiant beauty, with Lure engaging in a daily routine which apparently helps to keep her skin "taut".
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