It’s a Pretty LONG Thing! Fashion retailer showcases products on 1,000-yard-long very socially distanced catwalk

  • First PrettyLittleThing show in the Southern Hemisphere to be hosted with backdrop of Australia’s pink lakes
  • Runway, scheduled for November 19, will be set at bubblegum-coloured Lake MacDonnell, Eyre Peninsula
  • Will focus on diversity, with PrettyLittleThing’s ‘#everyBODYinPLT’ ethos, celebrating diversity and women

Online fashion retailer PrettyLittleThing will host the first-of-its-kind socially distanced 1,000-yard-long fashion show with a beautiful backdrop of the vibrant pink lakes in South Australia. 

The company’s first ever show in the Southern Hemisphere, scheduled for November 19, will be hosted at the magical bubblegum-coloured Lake MacDonnell on the Eyre Peninsula.

In line with their pink branding colours, the fashion show will take advantage of one of the country’s most breathtaking natural sights.  

The company’s 1000-yard-long runway, the Pretty Little Thing’s first ever show in the Southern Hemisphere, will be held at the magical bubblegum-coloured Lake MacDonnell on the Eyre Peninsula, in South Australia

The show will take full advantage of one of Australia’s most popular spots of natural beauty, with the breathtaking pink lakes – similar to the colours of the popular fashion retailer’s brand

People across the globe will be able to watch the show live on PrettyLittleThing’s Instagram and Youtube page, with all clothing available for purchase on their website as the runway commences

The impressive runway show will focus on diversity, with PrettyLittleThing’s (PLT) ‘#everyBODYinPLT’ ethos, celebrating diversity and showcasing women’s different sizes and ethnicities.

It will feature headliners such as Victoria Secret model Georgia Fowler, Samantha Harris, Bambi Northwood Blyth, Samantha Rayner, Agi Akur, Jess Van Der Leahy, as well as Tammy Hembrow in her catwalk debut.    

The international fashion brand has partnered with South Australian Tourism Commission to host the show which will be supported by an all-female entertainment line-up featuring DJ Tigerlily and local South Australian artist Tkay Maidza. 

It will feature headliners such as Victoria Secret model Georgia Fowler, Samantha Harris, Bambi Northwood Blyth, Samantha Rayner, Agi Akur, Jess Van Der Leahy, as well as Tammy Hembrow in her catwalk debut

 The impressive runway show will focus on diversity, with PrettyLittleThing’s (PLT) ‘#everyBODYinPLT’ ethos, celebrating diversity and showcasing women’s different sizes and ethnicities

The show, which will see model Samantha Harris revealing her very own indigenous-inspired design on the catwalk, will focus on female empowerment 

To mark the first Australian runway for PLT, model Samantha Harris will be revealing her very own indigenous inspired design on the catwalk, which she has worked on in conjunction with the retailer. 

People across the globe will be able to watch the show live on PrettyLittleThing’s Instagram and Youtube page, with all clothing available for purchase on their website as the runway commences. 

After PLT donated to the Australian bushfires earlier in 2020, they continued to shine a global light on the countries recovery, working with local partners including South Australian Tourism Commission to support in the rebuild and recovery of the region. 

South Australia’s famous ‘pink’ Lake MacDonnell 

The famous ‘pink’ Lake MacDonnell, home to Eyre Peninsula, South Australia, is located 1.5 hour flight and a 45 minute drive from Adelaide. 

The beautiful bubblegum lakes, which have become a popular attraction for tourists, are the result of the water’s high salinity levels, combined with the presence of salt-loving algae and pink bacteria known as halobacteria – turning the water bright pink. 

When there is less water in the lake, the salt is more concentrated and therefore the colour appears brighter. 

The bubblegum lakes in Lake MacDonnell, home the Eyre Peninsula, turn pink due to the water’s high salinity levels, combined with the presence of salt-loving algae and pink bacteria known as halobacteria

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