Alli MacDonnell, 36, from Dublin, took her own life this week after she was targeted with vile abusive messages online.

The page, which used Ms MacDonnell's name and photo, only managed to raise €5 (£4.38) on before it was taken down.

It aimed to trick the public into giving funeral donations of €10,000 (£8,756) following the 37-year-old's death on Monday.

A spokesperson told The Daily Mail that they removed the page as soon as they learnt it was falsely set up.

The account behind it was deleted and permanently blocked from using the site.


Alli was one of Ireland's top models and was signed with the Andrea Roche's AR Model Agency.

Before she died she wrote on Facebook about the abuse she had received online.

She said: "Why is it ok for a man to call a girl a fat ugly c***?????? Seriously new level of pushing someone to the edge."

She was a single mum to four children, Alex, 17, Sara, 15, Harry, nine, and Siena, two, who she described as her "world" on her Instagram.

Tributes flooded in for mum-of-four Alli after she tragically died.

Why is it ok for a man to call a girl a fat ugly c***?????? Seriously new level of pushing someone to the edge.

Alli, who studied at Trinity College Dublin, campaigned for autism awareness as an ambassador for Autism Action after her son Harry was diagnosed with the condition in 2016.

Autism Ireland CEO Samantha Judge paid tribute to Alli following her sudden death.

She said: “Here at Autism Ireland, we are very shocked and saddened at the loss of Alli. Alli was an amazing mother, a beautiful woman, inside and out.

“She was a very strong voice for autism as a mother, and she was so supportive of her children and of the charity.

"She will be a great loss to us. Alli worked tirelessly to raise awareness of autism.

“She was a great friend and an amazing ambassador for Autism Ireland.

"We could call her and ask for her help at any time and she worked with us whenever we needed her.”

If you, or anyone you know, needs help dealing with mental health problems the Samaritans can be contacted on 116 123, or visit Mind’s website.

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