People going to sports events and concerts could be forced to prove they do not have coronavirus before entering venues, Ticketmaster has revealed.
The ticketing company is working on a post-pandemic plan that could use fans' phones to verify their vaccination status or confirm whether they have tested negative between 24 and 72 hours prior to the event.
It follows the news that a vaccine being funded by American pharmaceutical giant Pfizer has found to be 90% effective in studies, raising hopes that live events with fans can resume in 2021.
Ticketmaster says the scheme would be based on their own app, third party health information firms and vaccine distribution providers.
The firm's president Mark Yovich said: "We're already seeing many third-party health care providers prepare to handle the vetting, whether that is getting a vaccine, taking a test, or other methods of review and approval, which could then be linked via a digital ticket so everyone entering the event is verified.
"Ticketmaster's goal is to provide enough flexibility and options that venues and fans have multiple paths to return to events.
"We will look to tap into the top solutions based on what's green-lit by officials and desired by clients."
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Most top-level sports events in the UK have been behind closed doors since March while concerts have been cancelled or postponed.
Under the plan any fans who tested positive or did not take a test to verify their status would not be granted access to the event.
Ticketmaster have said they would not store or have access to fans' medical records, and would only receive verification of whether a fan is cleared to attend an event on a given date.
Marianne Herman is the co-founder of reBUILD20, an organisation set up to help businesses with their post-pandemic requirements.
She said the plan was "one key way to reimagine how we're going to get fans back to live events".
Ms Herman added: "The experience of attending live events will look completely different, but innovation married with consistent implementation will provide a framework to get the live sports and event industry back to work."
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