DONALD Trump has trolled his critics on social media amid calls to boycott Goya after the company's CEO backed the president. 

President Trump shared an Instagram photo of himself Wednesday afternoon – donning a red tie and holding two thumbs up – posing with Goya products in the Oval Office.

His post comes nearly a week after Goya Foods CEO Bob Unanue praised the president at a Hispanic Prosperity Initiative event at the White House Rose Garden.

The First Family defended the United States' largest Hispanic-owned food company after Unanue said: "We are all truly blessed, at the same time, to have a leader like President Trump who is a builder.

"We have an incredible builder, and we pray — we pray for our leadership, our president, and we pray for our country that we will continue to prosper and to grow."

The comments sparked social media backlash, with users encouraging people to boycott Goya Foods.

Despite the boycott over his praise of Trump, Unanue has refused to apologize.

Trump's Instagram post has since received more than 1.1million likes and 39,000 comments.

He was photographed smiling with five Goya products displayed on the desk in front of him: Goya Red Kidney Beans, White Hominy Corn, Goya Adobo All-Purpose Seasoning, Goya Coconut Milk, and Goya Chocolate Wafers.

His post comes a day after Ivanka Trump shared a photo of herself posing with a can of Goya beans on Twitter.

Ivanka, Trump's senior adviser, captioned the photo: "If it’s Goya, it has to be good. Si es Goya, tiene que ser bueno."

“@GoyaFoods is doing GREAT," President Trump tweeted on Wednesday.

"The Radical Left smear machine backfired, people are buying like crazy!"

When approached for comment on the situation, the President's spokesperson directed The Sun to his Twitter statement.

According to experts, Ivanka's tweet is in violation of ethics standards set out for the executive office.

According to the Standards of Ethical Conduct for the Employees of the Executive Branch, a government employee can't use their position or title to "endorse any product, service or enterprise.”

But an ethics and oversight investigations expert said there will be "no consequences" for Ivanka regardless.

"It's pretty clearly a violation of the standards of ethical conduct for executive branch employees," Donald Sherman, Deputy Director of the bipartisan Citizens For Responsibility and Ethics in Washington (CREW) told The Sun.

CREW is a non-partisan government ethics group that works to hold officials accountable for ethical conduct and to "fight dark money in the political system."

In response to internet backlash over Ivanka's Goya photo, White House Specialty Media Director Carolina Hurley released a statement.

She said: "Only the media and the cancel culture movement would criticize Ivanka for showing her personal support for a company that has been unfairly mocked, boycotted and ridiculed for supporting this administration.

"One that has consistently fought for and delivered for the Hispanic community.

"Ivanka is proud of this strong, Hispanic-owned business with deep roots in the US and has every right to express her personal support."

Despite dozens of Americans saying they will no longer buy Goya products, Unanue backed up his "Trump praise" comments during an interview with Fox and Friends last week.

"It's suppression of speech," he said.

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