Brand it like Beckham! Cheeky David plugs vintage car restoration company at son Brooklyn’s Miami wedding by gifting happy couple $500,000 1954 Jaguar with company name splashed on reg plate- after sportsman invested 10% in business last year!
- The former Manchester United and England midfielder gave car restoration company Lunaz a valuable assist by using one of their classic vehicles
- Business savvy Beckham is an investor of UK based restoration company Lunaz, having taken a 10 percent stake in the company in June 2021
- He was seen behind the wheel of their electrified and re-engineered the 1954 Jaguar XK140 following his eldest son’s wedding
- The vintage car was the product of thousands of hours of work from the company’s 120 strong team of craftspeople and designers
It was a wedding some two years in the making, after the disruptive force of COVID-10 and its impact on the modern world prompted inevitable delays and disruptions.
But while Nicola Peltz and Brooklyn Beckham’s extravagant marriage ceremony was an explosion of wealth, celebrity and media scrutiny, it also provided a sizeable platform for father-of-the-groom David to promote one of his post-football investments.
The former Manchester United and England midfielder gave car restoration company Lunaz – with whom he holds a 10 percent stake – a valuable assist by gifting his eldest son with one of their classic vehicles on the day, notable by virtue of the brand name and logo plastered across its number plate.
Beckham, 46, was seen behind the wheel of an electrified and re-engineered 1954 Jaguar XK140 following Brooklyn’s glamorous wedding, conducted within the cloistered sanctuary of Miami’s exclusive Palm Beach.
Business savvy: David Beckham gave car restoration company Lunaz – with whom he holds a 10 percent stake – a valuable assist by using one of their classic vehicles ahead of son Brooklyn’s Miami wedding over the weekend
The retired footballer was joined by fashion designer and former Spice Girl wife Victoria, 47, with both also seen occupying the same $500,000 (£383,502) classic car ahead of their attendance at the marriage ceremony.
Business savvy Beckham is an investor of UK based restoration company Lunaz, having taken a 10 percent stake in the company in June 2021.
Lavish: The vintage car – later handed to Brooklyn and Nicola as they ventured out for a lavish brunch – was the product of thousands of hours of work from the company’s 120 strong team of craftspeople
The vintage car – later gifted to Brooklyn and Nicola as they ventured out for a lavish brunch – was the product of thousands of hours of work from the company’s 120 strong team of craftspeople, designers and Electric Vehicle (EV) technicians and was built entirely in-house at the home of Lunaz in Silverstone, England.
The sustainable trend sees Lunaz tear out engines which pollute our atmosphere and replace them with zero exhaust emissions batteries and electric motors.
David Lorenz, Founder & CEO of Lunaz said: ‘In creating this beautiful, electrified Jaguar XK140, we are honoured to bridge the gap between David Beckham’s professional life, where he is an investor in Lunaz and his family life.
Hard to miss: The distinctive Lunaz logo was visible on the rear of the car during Beckham’s outing on Saturday
There it is: The electrified and re-engineered 1954 Jaguar XK140, worth $500,000 (£383,502), was later driven by Brooklyn and his bride, the American actress Nicola Peltz
Lunaz – who are they?
Lunaz is based at Silverstone which, aside from hosting F1 racing, has also become a hub for advanced automotive technology .
Producing its first cars from 2019, its Lunaz Design arm created the world’s first fully-electric Range Rover, Bentley, Rolls-Royce and Jaguar sports cars through its Lunaz Design brand.
The 1961 Bentley Continental Flying Spur by Lunaz, costing £350,000, was awarded by BBC Top Gear in its ‘Electric Vehicle Awards’ issue.
Prices start at £245,000 (excluding tax) for an electrified Range Rover Classic. An electrified Rolls-Royce Phantom V, a limousine starts at £500,000 (excluding tax).
I do: Brooklyn and Nicola exchanged vows in Miami’s Palm Beach on Saturday
Getting involved: Business savvy Beckham is an investor of UK based restoration company Lunaz, having taken a 10 percent stake in the company in June 2021
‘This remarkable car is the perfect gift to his son Brooklyn and daughter-in-law, Nicola on their wedding day. In every respect, this extraordinary electric classic car by Lunaz symbolises a bright, positive future.’
Car fan Beckham is one of a group of wealthy Lunaz investors that includes the Reuben Brothers, the Barclay Family and Alexander Dellal.
Referring to his investment last June, he said: ‘Lunaz represents the very best of British ingenuity in both technology and design. I was drawn to the company through their work restoring some of the most beautiful classic cars through upcycling and electrification.
Lovely: The vintage Jaguar was built entirely in-house at the home of Lunaz in Silverstone, England
Don’t mind us: The company logo could be seen on the rear of the vehicle as Brooklyn and Nicola ventured out for lunch
Booze, briefs, shades and shoes (oh, and his very own soccer club!)… the lucrative post football world of brand Beckham
David Beckham’s name is connected to several high-profile brands.
The football star also has dozens of products under his own name
Beckham Bodywear – sold in H&M
Eyewear By David Beckham – The star has his own collection of stylish frames
Fragrances including: Instinct, Classic, Beyond, Homme, The Essence, Respect and Intimately
Shoes – Beckham has worked with Adidas, releasing his own capsule collection
Watches – Breitling and Tudor
Drinks – he is also the public face of Haig Club whiskey
Sport – Beckham launched his latest passion project, MLS soccer franchise Inter Miami, in 2020, serving as the club’s president.
Controversially, he is also the face of the forthcoming FIFA World Cup in Qatar, despite the Arab state’s appalling human rights record. The deal is understood to be worth £150million
In 2013 Beckham was recruited as the global ambassador for football in China, with the aim of promoting the Chinese game’s credibility in the far east and further afield
Hotels – The former footballer also serves as the face of Sands Resorts Macao and has featured in a string of ads for the China based luxury hotel group
Cars – Beckham works as ambassador for Maserati while owning a 10% stake in sustainable UK based car restoration firm Lunaz
Other high-profile campaigns featuring the star over the years have included Armani and Gillette.
Main man: Despite ending his career, Beckham has still maintained lucrative sponsorship deals with the likes of H&M, Adidas, Diageo, and L’Oreal
‘David Lorenz and his team of world-class engineers are building something very special and I very much look forward to being part of their growth.’
Beckham is also a brand ambassador for Italy’s Lamborghini, one of numerous business interests he has cultivated since retiring from professional football in 2013.
Despite ending his career, Beckham has still maintained lucrative sponsorship deals with the likes of H&M, Adidas, Diageo, and L’Oreal.
Businessman: Beckham has several brands using his name, including his own stylish glasses line David Beckham Eyewear
International icon: He also works with Adidas – a long-term sponsor – with his name being plastered across the bottom of a trainer in 2019
Last April it was reported that he makes a whopping £50,000 a day from his lucrative branding business.
Seven Global LLP, which ran by David’s company DB Ventures Limited and Seven Global Holding Company Limited, covers sales of the football star’s branded items.
According to The Mirror, it saw sales of a staggering £17.4million from fragrances, watches, clothes and footwear in 2020 – despite much of the UK remaining in lockdown as a result of the COVID-19 pandemic.
The multi-million pound income from sales of the popular goods, sold in many major stores, worked out at £47, 671 a day.
Fresh thinking: Lunaz boss and founder David Lorenz, investor David Beckham and managing director Jon Hilton in April 2021
The Mail on Sunday recently revealed that Beckham has agreed sell 55 per cent of his company DB Ventures to Authentic Brands Group – the organisation that owns fashion brand Juicy Couture and US women’s shopping chain Forever 21.
The New York-based firm also works with basketball legend Shaquille O’Neal, who is a hero of Beckham.
Speaking in January, sources close to the star say the deal has been done to pay off debt, remove a number of current business partners and free up some capital for the company.
The London-based business boasts Beckham’s endorsement deals with Tudor watches, his Haig whisky brand and most recently his controversial move to be the face of this year’s Qatar World Cup.
In demand: Beckham also works with Tudor watches (pictured wearing one of their timepieces)
Happy family: David and Victoria are parents to Brooklyn, 21, Romeo, 18, Cruz, 15 and Harper, nine, and their commercial success has earned them the alias Brand Beckham
The firm, which is run by Beckham and his best friend, former football agent David Gardner, also launched their own television production firm three years ago.
While some of the money will be paid out to others, Beckham is expected to scoop up to tens of millions. Together with wife Victoria, he is thought to be worth £360 million.
In 2019, accounts revealed that DB Ventures’ annual profit halved to £11.5 million, from £23.2 million the year before.
Beautiful! Brooklyn and Nicola wed under a flower-garlanded chuppah in traditional Jewish ceremony in honour of Nicola’s Jewish heritage (pictured after they announced their engagement)
Beckham’s decision to go into business with Authentic Brands Group could help boost his fame in the US.
It could also boost the reputation of his football team, Inter Miami, which he launched in March 2020.
One source told The Mail on Sunday: ‘The figure of £200 million is unexpectedly high for his company, he has had a result here.
‘While the money is a big deal for David, so is cracking America properly. There are a lot of people there who don’t really know who he is. Having these people owning his business, he hopes, will change that. That should have a knock- on effect on his football club.’
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