Gemma Collins boasts she has money to burn and has spent £50k a day in Gucci

Former TOWIE star Gemma Collins has boasted about previously spending £50,000 a day in Gucci as she described the intense shopping as a "form of self-harm."

Gemma, who first appeared in the Essex-based reality TV show back in 2011 with cast members like Joey Essex and Amy Childs, is no stranger to a lavish lifestyle of designer goods and swanky holidays.

The 42 year old reality TV star has even sold her own clothes for some extra cash, and in 2021, she made nearly £55k flogging clothes that no longer fit her.

This week, Gemma spoke to MailOnline about her spending habits while revealing that, at one point, she had “money to burn.”

The former Celebrity Big Brother housemate has recalled that she often clashed with "snobby sales assistants" who didn’t think she could afford items in Gucci.

She told the publication: "At one point I had money to burn. I had Knightsbridge Fever.

"I was spending £50K a day in Gucci. But shopping gets boring after a while, when you can afford it.

"For me, it was a form of self-harm. Sometimes it's the thrill you are after — not the stuff."


Gemma also recalled a moment she was asked to put a candle down in Louis Vuitton despite arguing that she could have bought the entire collection twenty times over.

Earlier in the week, Gemma sparked concern with her fans after uploading a cryptic Instagram post that suggested she’d split from her fiancé, Rami Hawash.

Sharing a super glamorous video of herself sipping Champagne in what appeared to be a restaurant, the TV star swapped out her usual makeup for something more toned down and bronzy.

In the caption, she penned: "THE MOST IMPORTANT RELATIONSHIP YOU WILL HAVE is with YOURSELF. LOVE YOURSELF.

"HAPPY VALENTINES and remember you must be your own greatest love of all …. To anyone feeling low today don’t worry you got this."

She also referenced Miley Cyrus’ new song, Flowers, as she added: "But a bit of advice don’t listen to Miley today!!! About buying your own flowers let’s be fair it’s nicer when someone buys them for you."

Gemma only shared pictures and videos of herself on Valentine’s, which fans took as concerning, considering she’d never shied away from showing Rami before.

Despite numerous breakups since first getting together over ten years ago, Gemma and Rami seemed to be going from strength to strength recently, with Gemma penning a touching tribute to her stepson after returning from a trip to Bethlehem.

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