Joe Wicks’ company profits are slashed in half from £6.7m to £3.8m after home workouts end following Covid-19 pandemic
Joe Wicks’ company profits have been slashed in half now the Covid-19 pandemic is over, MailOnline can reveal.
The nation’s personal trainer made an impressive £3.8million in 2021-22, but it is down from £6.7million the year before.
The Body Coach, 36, who received an MBE in March, hosted free workouts for kids and families every day over lockdown while schools were closed.
Profits: Joe Wicks’ company profits have been slashed in half now the Covid-19 pandemic is over, MailOnline can reveal
On the first day of his campaign more than 900,000 families tuned in.
The second day saw 955,000 watch, which broke the world record for the largest streamed workout on YouTube.
With Joe’s channel gaining 700million views, he donated the money from YouTube ads and sales of branded T-shirts to NHS Charities Together.
His first cookbook, Lean in 15, sold nearly a million copies after it was released in 2015.
Business: The nation’s personal trainer made an impressive £3.8million in 2021-22, but it is down from £6.7million the year before
The Manchester-based company, Joe Wicks Ltd, says that it provides ‘professional, scientific and technical activities.’
The dad-of-three has over £1.2million in cash at the bank, with another £1.5m in investments.
Joe’s net current assets falls at £705,443 – half of what it was last year at £1,399,109.
Accounts for his online nutrition company also show a drop in assets.
The London-based Body Coach Online Nutrition had net assets of £5,281,053 last year – down from £5,838,217 during his pandemic fame.
Joe – who started out as a teaching assistant before quitting to become a personal trainer – has now had over 600,000 clients.
Lockdown: The Body Coach, 36, who received an MBE in March, hosted free workouts for kids and families every day over lockdown while schools were closed
At the beginning of his career, he would race around Richmond, south London, trying to get people to join him for early morning bootcamps in the park.
But his following grew as he joined Instagram and posted quick and healthy home cooked meals in videos lasting just 15 seconds.
He later developed online training plans and on the first day of lockdown launched PE With Joe – a daily live workout on his YouTube channel.
Joe, who was born on a council estate in Surrey, now lives in a £4.4million pad with a plush gym, six-man hot tub and a sauna.
The Body Coach is run alongside his older brother, Nikki, an ex-journalist who works for the company as CEO.
As children Joe and Nikki grew up with their mum Raquela, who struggled with OCD and eating disorders, and their dad Gary who had a heroin addiction and depression.
Charity: With Joe’s channel gaining 700million views, he donated the money from YouTube ads and sales of branded T-shirts to NHS Charities Together
Gary – who had been addicted to the drug from an early age and was often absent or in rehab during the trainer’s childhood – is now clean and has a good relationship with his sons.
Their mum had five months of therapy when Joe was 12, which he discussed in a documentary about his childhood.
But the athlete has credited his upbringing with shaping the husband and father he has now become – although he has had to work on raising his voice and swearing as that is what he was used to growing up.
Joe married former Page 3 girl Rosie Jones in 2019.
She helped raise tens of thousands of pounds for charity, campaigned on issues such as breast cancer and won the world record for the most bras taken off, then put back on in a minute in 2009 – seven.
The pair have three children together – Indie, three, Marley, two and Leni, who was born on September 8.
Wealth: The dad-of-three has over £1.2million in cash at the bank, with another £1.5m in investments
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