Ye, formerly known as Kanye West, has announced he will team up with luxury European fashion house Balenciaga for a new line of YZY products to sell in Gap stores.
West posted on Instagram an apparent contract for the agreement, signed by all three parties on December 29, along with the caption “Yeezy x Gap x Balenciaga ??????”
An official press release from Yeezy Gap say, “Ye pioneers a new creative exploration within the Yeezy Gap Universe. Yeezy Gap Engineered by Balenciaga. The first of its kind launch sees Ye’s peerless vision bring together the most influential designer of his generation, Demna, with iconic American brand, Gap.”
The new line will be available globally in 2022 alongside other new Yeezy Gap products.
The first Yeezy Gap-Balenciaga product will be released in June, with another planned for later in the year, according to Vogue.
“I share some of the same sensibilities in my creative language,” Demna Gvasalia, the creative director of Balenciaga, told Vogue. “This project allowed me to join forces [with Ye] to create utilitarian fashion for all… there’s a certain urban minimalism and poetry in our aesthetics, [and] also a desire to push boundaries.”
(Photo: Kenny Sun)
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