WarnerMedia and Discovery's merger is spurring M&A chatter
Hi and welcome to Insider Advertising for May 20. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
Media M&A chatter.
Lachlan Murdoch’s future at Fox.
Coca-Cola’s fumbles with non-soda brands.
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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.
AT&T CEO John StankeyGetty Images
WarnerMedia and Discovery’s merger is reigniting media M&A chatter. These are the potential deals that could rock the industry this year.
Discovery and WarnerMedia’s merger has reignited speculation of industry-shaking media deals, Claire Atkinson and Ashley Rodriguez reported.
Insider spoke with experts about how talks between media giants could play out in 2021.
The pressure is on, and all eyes are on Comcast’s NBCUniversal as rival AT&T spins WarnerMedia.
Lachlan Murdoch, co-chairman and chief executive officer of Fox Corp., attends the annual Allen and Co. Sun Valley media conference in Sun Valley, Idaho, U.S., July 11, 2019.REUTERS/Brendan McDermid
2 years after being named CEO of Fox, Lachlan Murdoch is pulling all-nighters to prove he is a worthy successor of his father
Lachlan Murdoch has been running Fox Corp. during a tumultuous news cycle and business transition, Claire reports.
The CEO is showing he’s running things, despite working from Australia since March.
In a rare interview, he also addressed questions about the company’s future and his place in it.
Read the story.
Coca-Cola’s experiment to acquire and build out its non-soda offerings killed more brands than it launched. Now it’s gone from a staff of hundreds to just a few people as the new CEO winds it down.
Coca-Cola has sold off drink brands that it paid millions for, like Zico and Odwalla, Alex Bitter reported.
Former employees said Coca-Cola and its venture arm didn’t give the brands the resources they needed to succeed.
James Quincey, Coca-Cola’s CEO, has signaled that the company will take fewer bets on small brands.
Read the story.
Other stories we’re reading:
How a digital marketer launched a management firm focused on diverse talent and signed 20 influencers in her first year (Insider)
A day in the life of a 28-year-old ad agency staffer who gets paid to spend up to 40 hours a week playing video games (Insider)
A TikTok creator who posts tips on how to apply to college breaks down how he has grown his account to 880,000 followers and is attracting brand deals (Insider)
AT&T-Warner deal puts some Discovery insiders ahead from the start (Wall Street Journal)
Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.
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