We Broke Down Exactly How Much $ Addison Rae Makes on TikTok and Insta, and WOW

Remember back in 2019 when you had no idea who or what an “Addison Rae” was? Lol, probably not. Well, now she’s one of the richest people made famous by social media, and that’s thanks to a lot of factors, like her multi-film contract with Netflix, her clean makeup and skincare line, and her (somewhat questionable) singing career. As a result, Addison Rae’s net worth has exploded along with her fame, which can mostly be credited to TikTok and Instagram. Oh, and also her friendship with Kourtney Kardashian, which is definitely not a PR stunt generated to boost both their brands, so don’t even worry about it.

Anywaaaays, like many celebs before her, Addison monetizes social media by working with various brands and companies and has made millions in the process. Here’s a breakdown of exactly how much money Addison Rae earns from each platform, plus her total net worth in 2022 from all of her other endeavors.

She’s One of the Top Earners on TikTok

According to Forbes‘ most recent list of the top TikTok earners, Addison made $8.5 million from the app in 2021 alone, and she was only beat out by Charli and Dixie D’Amelio. As you probs already know, the main way to make money from TikTok is through amassing huge numbers of followers (Addison currently has nearly 88 million), because math tells us that the more followers you have, the more brands will pay you to pretend you like and endorse their product. Makes sense!

Summer straight up with a twist 🍋 Love pairing my girly dresses with a fun boot! All @americaneagle #AEpartner #AEjeans

Addison provided some insight into TikTok’s earning potential during a 2020 appearance on the VIEWS with David Dobrik & Jason Nash podcast, explaining that the most she’s ever heard of someone making for a sponsored video is $90,000. She didn’t say who made that much (or if it was her, for that matter) but added, “That’s from what I know is, like, what someone’s been offered.” She also clarified that she doesn’t automatically get paid every time she hops online to post a random TikTok, explaining that only “branded” posts earn her cash.

She Earns Almost $156K per Insta Post

At least, according to HopperHQ’s latest Instagram Rich List, which claims Addison gets $155,800 per sponsored Insta post. Obviously, that’s not as much as people like Kylie Jenner and Ariana Grande—who both make about $1.5 million dollars per branded post—but it’s still a huge amount of money.

https://www.instagram.com/p/CXL_O3DO7XM/?utm_source=ig_embed&utm_campaign=loading

A post shared by Addison Rae (@addisonraee)

Speaking of branded content! Since landing her first sponsorship with Fashion Nova, Addison has scooped up TONS of endorsement deals and partnerships with companies like Pandora, Vital Proteins, IPSY, and Alani Nu, among maaaany others. She’s also had a partnership with American Eagle since 2020, and though it’s unclear how much she makes from the brand, she def makes a lot of moola for them. According to a Launchmetrics report, Addison scored AE an estimated $4.26 million in branded content earnings in just 2020 alone.

She Got a Huge Payday for He’s All That

Addison’s acting debut on Netflix’s He’s All That garnered her a salary that was in the “low six-figure range,” according to a source from the Hollywood Reporter, and she gets residuals from it, too. But! The cash flow doesn’t stop there—Lil Addy signed a multi-picture deal with the streaming giant, so not only will there be more movies starring her (hate it or love it!), but she’ll receive *triple* the earnings of her first movie. Not too shabby.

And in February 2022, Addison announced her next big acting gig: a starring role in Paramount Players’ Fashionista. It hasn’t been revealed how much she’s earning for the role, but we’re going to take a wild guess and say a LOT.

She Has Deals With Spotify and Snapchat

In case you weren’t aware, Addison has co-hosted a Spotify-exclusive podcast with her mother, Sheri Easterling, called That Was Fun? With Addison and Sheri (formerly called Mama Knows Best) since summer 2020. It’s unclear how much the exclusive deal with Spotify earned Addison, but it feels fair to assume that it was pretty significant—especially considering the podcast’s MASSIVE popularity.

Oh, and in March 2022, the world was also introduced to Addison’s 10-part Snap Originals series, Addison Rae Goes Home, which follows the social media star to her native Louisiana. Again, her earnings from the deal are a mystery but no doubt added to her already impressive net worth.

And She Has Her Own Beauty Brand

In August 2020, Addison co-founded ITEM Beauty, which is a clean makeup and skincare brand created in partnership with Madeby Collective. Since its launch, she’s introduced tons of new products, and in 2021, her beauty brand even became available to shop at Sephora, which is MAJOR. A few of our fave products, ICYWW:




Her latest entrepreneurial endeavor: a fragrance brand called Addison Rae Fragrance, which she debuted along with her first fragrance line—the AF Collection by Addison Rae—in November 2021. Literally, when does she sleep??

So…How Much Is Addison Rae Worth?

According to Celebrity Net Worth, Addison Rae’s net worth in 2022 is a reported $15 million—and apparently, she earned a casual $9 million in 2021 alone. BTW, you can expect that number to keep increasing, because it seems like the multi-hyphenate keeps on inking new deals every damn day. Cool-cool-cool.

Oh, and we’d be remiss not to mention Addison’s official merch and apparel, in case you feel compelled to own these shorts:

Soooo yeah. If you need us, we’ll be crying over our bank account balance. Bye!!

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