A clothing maker and a bunch of vets have joined forces to create a wearable fan for pets, and they’re hoping their weird invention will appeal to the anxious owners of dogs and cats that can't shed their fur coats.
The contraption has been developed in Japan, where the blistering summer heat can prove unbearable for animals that don’t lose their coats.
It consists of a battery-operated, 80g fan that is attached to a mesh outfit and blows air around an animal's body.
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Rei Uzawa, president of maternity clothing maker Sweet Mommy, said she was motivated to create it after seeing her own pet Chihuahua exhausted every time it was taken out for a walk in the scorching summer heat.
It comes in five sizes and each one costs the equivalent of about £60.
"There was almost no rainy season this year, so the hot days came early, and in that sense, I think we developed a product that is right for the market," she said.
Like many other parts of the world, Japan has been suffering from stifling heat this year.
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After the rainy season in Tokyo ended in June, the city was subjected to the longest heatwave on record, with temperatures of up to 35C for nine days.
"I usually use dry ice packs [to keep the dog cool]. But I think it's easier to walk my dog if we have this fan," said Mami Kumamoto, 48, who owns a miniature poodle named Pudding and a terrier called Maco.
The device first hit the market in early July, and Sweet Mommy said it had received about 100 orders by the start of August.
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