A hilarious fire safety campaign is attempting to get people who are drunk or high to "stay off the stove" and instead use more fire-proof recipes to satisfy their cravings.
It can be very tempting to head to the kitchen to whip something up quickly after an evening of drinking, which are becoming much more regular for many people as we enjoy the festive season.
But with one in four house fires starting in the kitchen and a massive 50% of all fatal house blazes involving alcohol or drugs, the reality of cooking while under the influence can be a disaster.
READ MORE: Three in ten Brits have felt pressured into drinking alcohol when socialising
In response to these terrifying statistics, Fire and Emergency New Zealand (FENZ) and Motion Sickness have come up with a clever way to encourage people under the influence to cook safely.
They've released a one-of-a-kind cookbook aptly titled "You're Cooked", featuring an array of dishes that are safer to cook if you're drunk or high.
The bizarre recipes, created in collaboration with Everybody Eats chef Jamie Johnston, include a toast sandwich, which sees a piece of toast sandwiched between two slices of bread.
Other unusual options include Jacked Fairybread, Forbidden Lasagna, Not-Fried Rice and Kiwi Onion Carbonara.
Steph Rotarangi, deputy chief executive of FENZ, said: “It’s easy to get distracted if you’re drunk or high, and that’s why cooking on the stove so often leads to disaster.
“This is not the first time we have tackled this issue through our social marketing, but our old ‘Don’t drink and fry’ platform needed an original modern take to fit today’s audience.”
The campaign then saw real "cooked" people testing out the recipes, with hilariously chaotic results that showcased how drunk people act when attempting to cook.
In a series of videos, the amateur chefs donned their aprons and hosted their own booze-soaked cooking shows, clattering about clumsily, slurring their words and spilling their ingredients.
At the end the drunken cooks warned viewers: "If you're cooked, stay off the stove".
Hilary Ngan Kee, head of strategy at Motion Sickness said that the campaign is designed to show people who get drunk or high in the "real world" that there are safe options to satiate your hunger without burning the house down.
She said: “In a perfect world, people wouldn’t get drunk or high, but that’s simply not the world we’re living in. ‘You’re Cooked’ was wholly designed to function in the real world.
"That’s a world where people do things they’re not meant to do, they live in the here and now, and when they’re hungry, they’re going to want to eat,
"This is a campaign made to grab attention and engage, but to also show people that the safer option is a good option, in every sense.”
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