Lingerie firms are using male models to show off their frillies to get around China’s strict online censorship rules.
Undie sellers found their live shopping broadcasts were being blocked because women wearing the gear were deemed too sexy.
Now they are using blokes in lacy bodysuits, silk nightgowns and push-up bras to get their products advertised.
READ MORE: WWE 2K23 review: A new must-have undisputed king of wrestling games has emerged
One lingerie chief said: “This is not an attempt at sarcasm.
“Everyone is being very serious about complying with the rules.
“We don’t really have a choice.
“The designs can’t be modelled by our female colleagues so we will use our male colleagues to model them.’’
China has some of the world’s strictest rules governing internet content.
The sole ruling Chinese Communist Party launched a clampdown blaming foreign influence for a flood of online porn.
Video platforms have been banned from broadcasting provocative behaviour or anything with sexual innuendo.
Women cannot pose in their underwear, display cleavage or wear short skirts while live-streaming.
Man who 'tortured cats to death' forced to eat poo as animal lovers serve up justice
At the same time men cannot appear topless on wearing just their underpants.
But there is nothing to say they cannot don a satin-trimmed split chemise.
The move has triggered a heated debate.
Supporters understand businesses have to sell their products.
But detractors have accused companies of pandering to vulgarity.
To get more stories from Daily Star delivered straight to your inbox sign up to one of our free newsletters here.
READ NEXT:
- For more of the latest news from the world of the Daily Star, check out our homepage
WWE 2K23 review: A new must-have undisputed king of wrestling games has emerged
- New pandemic fears as girl, 11, dies as deadly bird flu jumps from mammals to humans
- Killjoy councils to ruin coronation bank holiday with odd rules including 'balloon ban'
- Woman claiming to be Madeleine McCann sends message to mum over 'suspicious' behaviour
Source: Read Full Article
