Matchbox cars ‘will be made with 100% recycled material’ by 2030 as toy maker Mattel unveils its first ever carbon neutral die-cast TESLA
- The toy Tesla Roadster will be constructed from 99 per cent recycled materials
- Just like the real second generation electric sports car, it will go on sale in 2022
- Matchbox are also releasing a five-pack of electric and hybrid-electric vehicles
- And two playsets — a fuel station and garage — featuring electric charging ports
All Matchbox die-cast cars, playsets and packaging will be made from 100 per cent recycled and recyclable materials by 2030, toymaker Mattel has announced.
Toward this goal, the firm has unveiled its first carbon-neutral die-cast vehicle — a second generation Tesla Roadster made from 99 per cent recycled materials.
The faithful recreation of the all-electric sports car is made from 62.1 per cent recycled zinc, 36.9 per cent recycled plastic and 1 per cent stainless steel.
Just like the real thing, the Matchbox Tesla Roadster it will hit the market in 2022.
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All Matchbox die-cast cars, playsets and packaging will be made from 100 per cent recycled materials by 2030, toymaker Mattel has announced. Pictured: the all-new Matchbox Tesla Roadster, which is certified carbon neutral and will hit shelves in 2022
As a step towards this goal, the firm has unveiled its first carbon-neutral die-cast vehicle — a second gen. Tesla Roadster toy (pictured) made from 99 per cent recycled materials
The faithful recreation of the all-electric sports car is made from 62.1 per cent recycled zinc, 36.9 per cent recycled plastic and 1 per cent stainless steel. Just like the real thing (pictured) the Matchbox Tesla Roadster it will hit the market in 2022.
‘Since the inception of the modern-day die-cast car nearly 70 years ago, Matchbox has been using design and innovation to connect kids with the real world around them through play,’ said Mattel’s Global Head of Vehicles, Roberto Stanichi.
‘Matchbox is committing to using 100 per cent recycled, recyclable or bio-based plastic materials to do our part in addressing the environmental issues we face.’
This, he added, will ’empower the next generation of Matchbox fans to help steer us towards a sustainable future.’
Alongside the Tesla Roadster, Matchbox is also launching this year a new pack of assorted electric and hybrid vehicles and two ‘Action Drivers’ playsets — a fuel station and Park & Play Garage — featuring electric charging facilities.
Matchbox Fuel Station Playset in Spring and the Matchbox Park & Play Garage Playset this Autumn.
The car pack will include a Nissan Leaf, a Toyota Prius and both a BMWs i3 and i8 — and is intended to encourage ‘environmental consciousness with a new generation.’
Matchbox marketing head Nuria Alonso added: ‘We think those cars will inspire kids all around the world to create a story telling about driving adventures with environmental care.’
Alongside the Tesla Roadster, Matchbox has also unveiled a new pack of assorted electric and hybrid vehicles and two playsets featuring electric charging stations (one of which is pictured) which will be hitting the shelves later this year
The car pack will include a Nissan Leaf, a Toyota Prius and both a BMWs i3 and i8 — and is intended to encourage ‘environmental consciousness with a new generation’
‘We think those cars will inspire kids all around the world to create a story telling about driving adventures with environmental care,’ said Matchbox marketing head Nuria Alonso. Pictured: a child plays with the toy Tesla Roadster (left) which comes in a compostable package (right)
As part of Matchbox’s new ‘Drive Toward a Better Future’ mission, the brand will be relaunching in the the UK and Europe this year.
Products will be sold in plastic-free packaging that is made of Forest Stewardship Council-certified paper and wood fibre, printed with clear recycling instructions.
In addition playsets with electronic components will see such build into single, easily removable modules to make the e-waste recycling process easier.
Mattel estimates they sell some 40 million die-cast Matchbox vehicles each year.
WHAT ARE THE TOP FIVE FASTEST PRODUCTION ELECTRIC CARS IN THE WORLD?
The electric supercar market has ramped up in recent years, with several companies – many of them small startups – vying to build the quickest.
Electric cars have rapid acceleration largely because combustion engines cannot produce immediate torque, while electric engines can.
This means that many of the world’s fastest production electric cars, which are road legal, accelerate faster than most Formula One vehicles.
Here are the top five fastest production electric cars.
1) Aspark Owl: 0-60 in 1.69 seconds
2) Rimac Concept Two: 0-60mph (0-100kph) in 1.85 seconds
3) Tesla’s next generation Roadster: 0-60 in 1.9 seconds
4) Faraday Future FF 91: 0-60 in 2.39 seconds
5) Tesla Model S P100D: 0-60 in 2.4 seconds
The electric supercar market has ramped up in recent years, with several companies – many of them small startups – vying to build the quickest. Pictured is Tesla’s next generation Roadster, due for release in 2020
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