The craze over YouTuber Logan Paul's “Prime” energy drink, which has seen bottles of the sweetened water changing hands for £10,000 on eBay, has led to a rash of counterfeit version being sold on the streets of Dublin.
Irish fans of Logan Paul were delighted after the drinks, which come in five flavours, hit the shelves on the Emerald Isle last month, with a price tag of €15 (just over £13) a bottle in some stores.
But a warning has now been issued after word spread that a number of fake bottles of Prime are being sold in Dublin.
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Buyers have been advised to check the shape of the bottles to determine whether the cult drink is the real thing.
The authentic bottles of Prime have four depth ribs, reports Dublin Live.
By contrast, the fake bottles only have two (one at the top and another at the bottom).
The fakers have stepped in to capitalise on the massive demand for the drink.
Despite the popular drink being widely available in America, it's exclusive to Asda and Aldi in the UK.
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With both struggling to keep up with demand, some cynical sellers have been listing bottles on eBay for as much as £10,000 just 500ml of coconut water, sweeteners and electrolytes.
A number of convenience stores have also identified the huge demand and started charging extortionate prices for the drink.
One example is Wakey Wines in Wakefield, which has been described as 'the UK's most expensive newsagents' after it posted a video on TikTok showing a customer paying £145 for six bottles of the drink.
UK rapper KSI, who partnered with Logan Paul to launch the drink, took to TikTok himself to complain how “outrageous” this was.
He said: "Wakey Wines, my man is charging people 20 quid per Prime."
KSI went on to tell fans that they should wait to buy it from Asda rather than paying these extortionate prices, saying: "£145. 25 quid bruv. Fam you're getting ripped off”.
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