Move aside, Tesla! Sony unveils its own electric car called Afeela at CES 2023 – and it could go on sale as early as 2025
- Sony has revealed its own electric car called Afeela in partnership with Honda
- Sales are expected to begin in 2025 with deliveries being made in spring 2026
- Features include a built in entertainment system and more than 40 sensors
- The new car was unveiled at the Consumer Electronics Show (CES) in Las Vegas
A new electric car created by Sony in partnership with Honda could go on sale as early as 2025, it was announced at the Consumer Electronics Show in Las Vegas.
While more intricate details are yet to emerge about the new high-tech electric vehicle, called the Afeela, Sony has said it will be kitted out with artificial intelligence, entertainment systems, virtual reality and augmented reality.
Speaking at the tech event yesterday, the CEO of Sony Honda Mobility, Yasuhide Mizuno said: ‘Afeela represents our concept of an interactive relationship where people feel the sensation of interactive mobility and where mobility can detect and understand people and society by utilizing sensing and AI technologies.
‘As safety and security are essential to mobility, we will integrate Sony´s sensors and the Honda safety along with other intelligent technologies.’
Sony in partnership with Honda has created a new electric car called the Afeela, which is kitted out with artificial intelligence, entertainment systems, virtual reality and augmented reality
The company plans to take pre-orders in the first half of 2025 and deliver the first cars to customers in North America in the spring of 2026, as electric vehicles are already popular there. Pictured: CEO of Sony Honda Mobility, Yasuhide Mizuno with the new car
He added that the company plans to take pre-orders in the first half of 2025 and deliver the first cars to customers in North America in the spring of 2026.
The car will have automated features, with a particular focus on urban driving.
One of the most interesting features is that the car has an exterior bar at the front of the car to share information with other drivers.
The ‘media bar’ uses intelligent mobility to communicate to others ‘using light enabling interactive communication between mobility and people’.
Examples of this used at the showcase included showing what the weather was, how charged the EV was and a Spider-Man design.
https://youtube.com/watch?v=5Xb0Im3_SRs%3Frel%3D0%26showinfo%3D1%26hl%3Den-US
The car prototype was unveiled at the Consumer Electronics Show (CES) in Las Vegas yesterday
One of the most interesting features of the car is that it has an exterior bar at the front of the car to share information with other drivers
To ensure maximum safety and driver awareness, the car has 45 cameras and sensors inside and outside the vehicle. Pictured: The location of the 45 sensors on the interior and exterior of the vehicle
To ensure maximum safety and driver awareness, the car has 45 cameras and sensors inside and outside the vehicle.
This includes a Time of Flight sensor that measures the distance to an object by figuring out how long it takes light to hit an object and return.
It boasts its own built-in entertainment console, offering Sony movies, games and titles, with elements of Sony brand Playstation being integrated into the car.
It even hopes to create new values and concepts for mobility with Epic Games, the video game publisher behind Fortnite.
Afeela boasts of its own built-in entertainment console, offering Sony movies, games and titles, with elements of Sony brand Playstation being integrated into the car
Sony Honda Mobility aims to become a mobility tech company, to ‘move people, through the pursuit of innovation with diverse inspirations’
The Sony Honda Mobility CEO said the interior of the car had been designed to ‘be as simple as possible’ with little ornamentation and colours, making sure soft tones and comforts were used
Kim Libreri CTO of Epic Games said: ‘At Epic we are passionate about cars and the automotive industry, and we couldn’t be happier to see Sony and Sony Honda Mobility enter the innovative world of mobility and automotive technology.
‘Together with them, we look forward to bringing you exciting updates within this revolutionary space.’
By using AR and sensing technology the company hopes to improve ‘intuitive navigation’ within the vehicle.
The Sony Honda Mobility CEO said the interior of the car had been designed to ‘be as simple as possible’ with little ornamentation and colours, making sure soft tones and comforts were used.
The vehicle will be priced to compete with the likes of BMW, Volvo, Audi and Mercedes Bends, with plans to offer a subscription service for certain features in the car
Pictured: The interior view of the Sony-Honda Afeela. The car will be built at one of Honda’s 12 plants in the US
Human-Machine Interface will also be introduced to give a personalised car experience for each driver, using a cloud service
The vehicle will be priced to compete with the likes of BMW, Volvo, Audi and Mercedes Bends, with plans to offer a subscription service for certain features in the car.
Sony Honda Mobility aims to become a mobility tech company, to ‘move people, through the pursuit of innovation with diverse inspirations’.
Human-Machine Interface will also be introduced to give a personalised car experience for each driver, using a cloud service.
The car will use technology from the hardware maker Qualcomm Incorporated including its ‘Snapdragon’ digital chassis.
Cristiano Amon, President and CEO, Qualcomm Incorporated said: ‘The car is becoming increasingly connected and intelligent, and how we experience our vehicles is changing.
The ‘media bar’ uses intelligent mobility to communicate to others ‘using light enabling interactive communication between mobility and people’.
The car will use technology from the hardware maker Qualcomm Incorportated including its ‘Snapdragon’ digital chassis, CEO Mr Mizuno explained yesterday
By using AR and sensing technology the company hopes to improve ‘intuitive navigation’ within the vehicle
The company said its services will be updated through software updates using the 5G network
‘The Snapdragon Digital Chassis serves as the foundation for next-generation software-defined vehicles, enabling new mobility experiences and services. We are excited to collaborate with Sony Honda Mobility to deliver on our shared vision for the car of the future.’
Sony and Honda announced their 50-50 joint venture in March, bringing together Honda’s knowledge in automobiles, mobility technology and sales with Sony’s imaging, network and entertainment expertise.
The company said its services will be updated through software updates using the 5G network.
Production of the vehicle will take place at one of Honda’s 12 plants in the US.
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The weird and wonderful technology revealed at CES 2023:
The Consumer Electronics Show (CES) kicked off this week in Las Vegas, with tech companies bringing their latest products to they are hoping will become popular items.
Here are some of the weird and wonderful products revealed so far this year:
- Withings, known for its smart watches, announced it would be creating a smart device to put in your toilet, which checks your urine. The urine is then analysed to track ovulation and menstrual cycles as well as Vitamin C, ketone and hydration levels
- Ex-Balmain footwear designer Diego Dolcini in partnership with the Italian company GAIT-TECH has created a smart insole that will make walking high heels more comfortable by redistributing pressure on the foot
- In a rush? A French company has created a toothbrush mouthguard, dubbed the Y-Brush, which contains 35,000 nylon bristles, allegedly cleaning teeth in 10 seconds flat. It can be purchased on Amazon for around £75
- The Evie smart ring is designed for women to monitor the wearer’s menstrual cycles, sleep patterns and other vital statistics. It will then offer ‘actionable insights’ into how the woman can ‘learn to feel her best’
- LG showcased a 97-inch wireless television and a transparent refrigerator that changes colour depending on the mood of its owner
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