Your next car salespersons could be an AI bot and selling vehicles in just 18 months as ChatGPT technology advances
- The prediction comes from the CEO of the Swedish video-tech company Phyron
- He believes the change could happen as soon as 2025
The next time you buy a car, it might not be from your standard dealership – it could be from an AI bot.
The prediction comes from Johan Sundstrand, the CEO of the Swedish video-tech company Phyron – he believes the change could happen as soon as 2025.
He said: ‘It’s only a matter of time before artificial intelligence (AI) is selling cars as effectively as a human salesperson.
‘The speed at which self-learning software is developing and being embraced by retailers means that a fully competent AI-powered sales bot is as close as 18 months away.’
The next time you buy a car, it might not be from your standard dealership – it could be from an AI bot
Phyron is a Swedish video-tech company that have been developing the world’s first fully automated AI-enhanced video solution for the automotive industry
What is Phyron?
Phyron is a Swedish video-tech company that have been developing the world’s first fully automated AI-enhanced video solution for the automotive industry.
The unique AI software and its algorithms enable Phyron to create videos for car advertisements which can be used on brand or retailer websites, across social media channels and targeted email distribution.
Phyron claim that their innovative automated videos save retailers ‘huge amounts of time and money on video production, especially as there is no need for a salesperson to video any cars on site or prepare a script of key features.’
Recently, they introduced a new element to the AI videos – voiceovers.
The voiceover functionality is available in over 22 languages with options for four male and four female voices in each language.
Each characteristic of the voiceover can be adjusted, including the pitch, tone, speed, voice equalizer and the music gain.
Phyron claim that their innovative automated videos save retailers ‘huge amounts of time and money on video production, especially as there is no need for a salesperson to video any cars on site or prepare a script of key features’
The voiceover functionality is available in over 22 languages with options for four male and four female voices in each language
What do they predict will happen?
The company’s CEO, Johan Sundstrand, believes AI could be selling cars by 2025.
He says that AI-powered videos have already proven to sell cars three to five days faster than those without it and the addition of AI-powered voiceover will only increase impact and efficiency.
The company also claim the videos drive 50% more traffic to the customers websites than those without.
He added: ‘We know the automotive retail market is more competitive now than ever before.
‘In this environment, anything that gives your business a competitive edge and increases efficiency should be welcomed.
‘It’s only a matter of time before the technology advances to a point where the likes of ChatGPT can get very close to how a salesperson sells cars offline.
‘We think this could be as soon as 2025 based on the current speed of AI development and adoption.’
The company’s CEO, Johan Sundstrand (pictured), believes AI could be selling cars by 2025
How do Phyron’s current AI videos work?
The process works by Phyron using a data feed from a retailer or car brand, including at least three still images and key product details.
AI then identifies the key properties in the images, including various shot angles, interior elements and exterior highlights, and then strips out the backgrounds and replaces them with a neutral one.
The software then adds special effects, shadows and overlays the desired product specifics and any customer offers on the relevant images, including price and retailer dealer branding.
Phyron has been working with car retailers and partners since 2019 and now has over 1,500 customers across Europe equating to 100,000 cars currently carrying a Phyron video in the ads.
Since January 2021, Pyhron’s customers’ car videos were viewed more than 250 million times
Since January 2021, its customers’ car videos were viewed more than 250 million times.
To create the new voiceover element, Generative AI has been specially trained and fine-tuned for the automotive retail sector to ‘produce bespoke manuscripts on a vehicle’s key attributes.’
The AI can produce the voiceover from existing car ads, marketplace, and technical data.
It works with any input, from five to 5000 words and can write the manuscript from the OEM copy, the dealers’ website or predefined templates.
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