A BAKERY named Bread A Manger has been ordered to change its name by Pret A Manger.
Owners Fouad Saber and Bertrand Kerleo were told their artisan bakery’s name is too similar to the international sandwich shop.
They were originally given nine days to make £8,000 worth of changes to its name, logo and promotional material and to hand over its website.
But now Pret said it only wanted a reply to its legal letter today and will give them longer to make the changes.
Mr Kerleo told The Sun: “It’s been a very stressful time. This is a nightmare. We are just a small business. We do not understand.
“My question is why? Why now? Why not in the last two years when we opened? We are not impacting their business at all.”
Mr Saber, 42, previously said they want to fight the case because their business has no comparison to Pret.
He said: “We are just trying to stay positive because we did not do anything wrong.
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“We will do all we can. I come from Lyon, which was the centre of the French Resistence, so we will fight on.”
One of their customers, a judge, gave them the name of a lawyer who could help them.
Bread A Manger in Bermondsey, South London, was founded when Manger Moi and Dynamic Baking merged.
Jo Holinska, Head of Operations, London City, Pret a Manger, said: “Thousands of Pret Team Members across London have worked hard to earn the trust of customers in the city over the past four decades.
“Although we appreciate it when other businesses take inspiration from what we do, this name is just too close, especially when many of the products are similar too.
“We’re more than happy to give the business the time it needs to make these changes and to provide any support we can, and we’ll be getting in touch again to see if we can resolve this in a fair and amicable way.”
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