A man has managed to scoff a whopping 88 Jaffa Cakes in just three minutes during an eating competition setting what is believed to be a new world record.
Max Stanford, 34, was eating one of the nation's favourite treats every two seconds and washing them back with six glasses of warm water.
And now the competitive eater has broken the previous record of 36 Jaffa Cakes in 180 seconds, which was set in February 2020.
Incredibly, Max said he only had one practise ahead of the competition.
The British Eating League contest was held at the George Pub and Grill in Stockton-on-Tees, County Durham.
Max, a charity worker from London, said: "I'm really glad I won but I'm not particularly competitive against others.
"Breaking my own records is really important to me. In my practice I ate 20 in 40 seconds but I wasn't sure I'd be able to keep that up for three minutes.
"I do it as a hobby because I like to give other people something to switch off to.
"I love that everyone watches it and thinks they can do it, and maybe they can, but I have a particular talent for it.
"Plus I train hard. The training is the same time and effort that is required to run a marathon.
"I love that I'm good at it and I can always train to be better."
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Max's diet normally consists of one large meal a day, which he tried to make as healthy and bulky as possible so he can increase his stomach capacity.
After that he eats his meals in a "normal size", he said.
Max tries to complete an eating challenge roughly once a week which he posts onto his YouTube channel.
"Away from the challenges I have a really healthy diet," he said.
"It's really liberating to be able to eat loads of food.
"It's just really fun and I love seeing other people enjoying my videos. I really want to encourage others to take up competitive eating."
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