A CANADIAN chocolate brand has gone down a storm with Brits who are loving its cheeky name.
Twitter users spotted the bold branding of Shyte Chocolate, which apparently stands for "seriously helps you to energise".
The firm's website advertises protein chocolate in a variety of flavours for $10, sold in independent retailers in Ontario, Toronto and Alberta.
It's the creation of Belgium Master Chocolatier Kevin Richards, who says on his personal website: "Everything that I do is with the highest quality ingredients and most premium chocolate.
"My chocolate & cocoa is always Point of Origin to Me.
"I put my name behind each creation."
And Brits are loving it.
Neil said: "Got to be the greatest marketing of all time.
"Shytehitsthefans they hashtag."
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Jimmy added: "Pretty sure he is in on the joke.
"Know your shyte, shyte knows? He knows."
Kevin Richards from Shyte Chocolate said: "We may be silly, but we take our chocolate very seriously.
"All of our cocoa, dark and milk chocolates are direct, point-of-origin from the plantation in Ecuador to us.
"Welcome to REAL CHOCOLATE with REAL PROTEIN.
"Please…Eat Shyte."
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