The Colorado Department of Transportation and Uber will provide $15 ride credits this month in a campaign to reduce impaired driving.
Coloradans can redeem the $15 ride credit using the code “HOLIDAYSAFE” in the promotions section of the Uber app, according to a CDOT news release.
“During the Thanksgiving holiday period, 11 people were killed on Colorado roads,” the release said. “Not since 2008 have that many people been killed on Colorado roads over Thanksgiving. Most of those fatal crashes involved drugs or alcohol, according to preliminary data.”
Anyone can use the credit, although the program aims to prevent impaired driving by offering the credit around holiday gatherings and parties where alcohol is consumed.
The ride credits, $10,000 available statewide, are limited to one use per person and valid only while supplies last through Jan. 3, the release said. The credits must be redeemed from 5 p.m. to 5 a.m. Colorado is one of five states across the country participating in the program.
To date in 2021, there have been 220 impaired-driving fatalities in Colorado, accounting for 36% of all traffic deaths this year, the release said. Fatalities involving an impaired driver are up 15% from last year. Annually in Colorado, more than 20,000 people are arrested for DUI — an average of 54 DUIs daily. Heightened DUI police traffic enforcement for the holiday season, as part of The Heat Is On campaign, begins on Dec. 15.
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