Dig this! Dior releases gardening tool kit including spade, rake and stool…with £7,100 price tag
- Dior is expecting customers to fork out £7,100 for its latest bucolic accessory
- It is engraved with the Dior name and ‘embellished with bull calfskin’
- Fashion-conscious gardeners are informed that the spade is ‘ideal for digging’
It’s sold as a gardening set, but you wouldn’t want to get this particular spade gnarled in your grubby weeds.
Luxury French fashion house Dior is expecting customers to fork out £7,100 for its latest bucolic accessory, which comprises just a seat, a small spade and rake.
Engraved with the Dior name and ‘embellished with bull calfskin’, fashion-conscious gardeners are informed that the spade is ‘ideal for digging’ with ‘a hand rake for raking’.
The ‘on-the-go gardening set’ also has a foldable seat ‘inspired by the House’s iconic Saddle bag’ with a magnetic flap pocket to store small gardening essentials.
Luxury French fashion house Dior is expecting customers to fork out £7,100 for its latest bucolic accessory, which comprises just a seat, a small spade and rake
The spade and rake appear to offer little benefits compared to those available on Amazon for under £10, with the only notable differences being the bull calfskin handle and the ‘Dior’ signature engraved on it.
The set, which is made in Italy and sold in a choice of black or beige, is described as ‘an ode to the art of gardening’.
It has limited stock in Britain and can only be bought at Dior’s New Bond Street boutique in Central London. Customers must reserve the ‘exceptional set’ online and book an appointment by completing an online form.
The design concept was seeded by Kim Jones, the brand’s creative director, who personally designed the gardening kit as a tribute to the company founder Christian Dior’s widely known love of gardens and flowers. Mr Jones, a British designer at the prestigious London fashion college Central Saint Martins, is an urbanite well known for his edgy, streetwear-inspired designs. He spent his formative years ‘travelling with family to exotic locations in Africa and the Amazon’, according to the Business of Fashion 500 industry index.
It is not the first time Dior has got green fingered, with the brand’s ‘Lucky Milly’ nature collection including a £350 apron and £230 pair of gardening gloves to offer customers ‘an elegant interpretation of gardening’.
The new gardening kit caused outrage online due to its exorbitant price tag, with some critics complaining it cost more than a car and was ‘unnecessary’.
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