How to spot if you've bought fake Olaplex

How to spot if you’ve bought fake Olaplex: From QR codes to unmarked bottles – how to tell the difference between the genuine hair product and counterfeits

  • Olaplex has warned against buying dupes of the brand for safety reasons
  • One hair expert, Grace Poston-Miles, said to avoid products that seem diluted
  • Read more: Olaplex CEO comes out fighting against $75,000 lawsuit 

Ever since Olaplex went viral and became a go-to product for hair experts and healthy-hair lovers, several dupes have appeared on the market. 

But from QR codes to unmarked bottles, experts have warned customers how to spot the difference between the genuine luxury hair product and the fakes. 

Olaplex has urged lovers of its products not to risk buying inauthentic versions due to possible safety and quality issues. 

One huge tell-tale sign, according to the brand, is a missing QR code. 

‘All our consumer products contain QR codes on the bottom back side,’ its website states. ‘If a QR code is missing, scratched off or tampered with in any way, do not buy it as the product could be fake, expired or diluted.’ 

Hair expert Grace Poston-Miles told MailOnline: ‘Always buying from a salon rather than online can guarantee a genuine product’ 

Grace Poston-Miles, who owns Grace Hair + Beauty salon in Chichester, West Sussex, has warned customers to look out for Olaplex products which seem watered down as these could be fakes

READ MORE: Olaplex CEO comes out fighting against $75,000 lawsuit as users worldwide complain the products ’cause hair loss and damage’

 

Meanwhile, the haircare brand has urged its customers not to buy unmarked sample bottles or products with hand written labels, as this is not a genuine product. 

‘Our bottles are as shown and we do not have any other packaging,’ it wrote.  

One hair expert, Grace Poston-Miles, who owns Grace Hair + Beauty salon in Chichester, West Sussex, and counts models and influencers among her clients, told MailOnline that watching where you buy can ensure securing the real deal.

‘Always buying from a salon rather than online can guarantee a genuine product,’ she said. 

‘Customers should also be aware of the consistency of the product – fakes can be watered down.’   

Asked if she would recommend the haircare brand to customers, Grace said: ‘I would recommend Olaplex to everyone but especially people with concerns around the condition of their hair or people who use a lot of bleach/colour/ heat as it helps to rebuild the hairs’ internal structure.’

It comes after the brand’s CEO Jue Wong fiercely defended the brand on Instagram last night amid a $75,000 US lawsuit. 

The lawsuit – filed in California – argues that Olaplex products caused baldness and blisters for more than two-dozen customers. 

When asked if she would recommend the product, Grace said: ‘I would recommend Olaplex to everyone but especially people with concerns around the condition of their hair’ 

Grace, who would recommend Olaplex, considers influencers and models among her clients  

READ MORE: Luxury ‘hair protectors’ made by Olaplex ’caused women to go BALD and break out in blisters’, lawsuit claims

 

The legal challenge also claims the company – made famous for promises of ‘bond-building’ damaged hair – made false claims about its products’ efficacy and alleges the firm obscured the fact that its formula contained potentially harmful chemicals. 

But celebrities, YouTubers and influencers such as Kim Kardashian have all sung the product’s praises in recent years.

There has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where ‘de-influencers’ and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products.

The brand has asked customers to buy from one-of-three places to ensure the products they purchase are authentic: An authorized professional salon, the Olaplex website or from authorized retailers. 

On their website, it states: ‘Olaplex does not allow its products to be sold outside of its authorized distribution channels and takes action when it discovers these sales have occurred.

‘Diversion is a problem faced by many in our industry. When unscrupulous salons and businesses sell product to unauthorized stores, or to unauthorized customers, the entire industry is hurt.      

‘We protect our product by using only the highest quality materials and patenting our technology all over the world. Olaplex also believes in protecting its customers.’ 

The brand has asked customers to buy from one-of-three places to ensure the products they purchase are authentic: An authorized professional salon, the Olaplex website or from authorized retailers

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