PRINCE Harry and Meghan Markle have teamed up with a US consumer goods giant to "promote gender equality."
The Duke and Duchess of Sussex’s Archewell Foundation today announced the multi-year global partnership with Procter & Gamble.
The partnership with the American multinational consumer goods firm will focus on gender equality, more inclusive online spaces, and resilience and impact through sport.
The Archewell website said: “Archewell Foundation believes that with community, and through compassionate service to others, we can unleash systemic cultural change.
“In service of doing this, and building more compassionate communities, Archewell Foundation announced a multi-year global partnership today with Procter & Gamble.
The statement on the Archewell website said: “Through Archewell Foundation, The Duke and Duchess of Sussex are on a mission to build a more equitable and just future for women and girls.
“In this partnership, Archewell Foundation and P&G will put a priority focus on gender equity.”
When she was 11, Meghan wrote to Procter & Gamble to object to sexism in a dish soap commercial which included the line: “Mothers around America are fighting greasy pots and pans.”
She asked them to change the advert to “people all over America” and the company subsequently amended the language.
The statement added: “The partnership will elevate the voices of adolescent girls to ensure their point of view and lived experience is heard at the tables where decisions are made.
“Expanding on P&G’s collaboration with Promundo, together we will underscore the importance of engaging men and boys in the drive for gender equity throughout society and encourage shared caregiving at home so everyone in the family can thrive.”
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